Google Ads are recording less conversions, even worse with the post-purchase

[sam_crafter]

I have noticed that the conversions recorded for my Google Ads (specifically the Performance Max campaign) are significantly lower than expected (i would say about 20-30% are recorded). Currently, I am using the "Google & YouTube" app, which should automatically track conversions.

Initially, I thought this issue might be a temporary glitch and didn't pay much attention to it for the past two months. However, I now realize that this could negatively impact the performance of my ads in the long run.

Additionally, I recently installed a post-purchase upsell app, which seems to have exacerbated the problem. Since not everyone visits the thank you page, the conversion pixels are not firing properly. I've noticed that there is an "additional script" section where I can add codes.

I'm uncertain whether this issue is related to the "Google & YouTube" app or if there's another solution. I'm quite confused about how to resolve this. Can you provide any guidance or assistance?

Thank you.

[Nimra007]

Hi,

I hope this message finds you well. I am writing to suggest the integration of the Infinite Google Ads Conversion Tracking application into our Shopify store. This application offers several key benefits that can significantly enhance our online marketing efforts and overall business performance.

1. Accurate Conversion Data
2. Improved ROI
3. Enhanced Customer Insights
4. Streamlined Setup
5. GA4 and UET integration
6. Enhanced conversion tracking

7. Compatible with shopify checkout extensibility

I have personally used the Infinite Google Ads Conversion Tracking application in previous projects, and I have seen firsthand the positive impact it can have on a business. The accuracy of the conversion data allowed us to refine our ad campaigns effectively, leading to a noticeable increase in conversions and a significant improvement in our marketing ROI. Additionally, the detailed analytics provided by the application helped us understand our customers better and tailor our marketing strategies accordingly.

I believe integrating this application into our Shopify store will bring similar benefits and contribute to our continued growth and success. I am confident that our team will find the application to be a valuable tool in optimizing our marketing efforts.

Thank you for considering this suggestion. I am happy to discuss this further and assist with the integration process if needed.

Best regards,

Nimra