Google Ads Conversion tag not working even following Shopify and Google procedures

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Hello everyone!


After installing Google Tag Manager and successfully installing the remarketing and conversion link tags and getting them to work, I'm having trouble getting the conversion tag to work.


Google Tag Manager and Google Analytics tags have been added to the theme.liquid file. I'm testing the site with the Tag Assistant in Debug mode where I can test the other Tags to verify that the Conversion Tag is not being fired.


Also, I have test payment mode turned on and I use "Mercado Pago" (with Transparent Checkout) as gateway.

What could be happening?

Reply 1 (1)

Shopify Partner
3106 228 742

If the conversion tags are not fired, then most likely you did not add them in Settings > checkout > additional scripts.


If you like a step by step guide:

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.