Google Ads Conversion Tracking Receving Incorrect conversion value

[Maacck]

I have recently noticed the Shopify's conversion tracking is sending conversion value in customer local currency.

Specifically, our shop currency is HKD and same as our Google Ads setting. However, the Shopify's code is sending user's order value in USD when user is paying by USD. 

Therefore, if a user is paying 200 USD, then what we get from Google Ads is $200 HKD. Which really affect our Google Ads performance. Because I make ROAS incorrect and Google's algorithm is hard to learn from our conversion value. 

[Zworthkey]

Can you provide us the store access.
Thanks.

[Maacck]

@Zworthkey 

Our store url : madainchina.com

[Josh_Uebergang]

All Google Ads tracking scripts publicly currently depend on you defining the currency or altering the conversion value to work with commas and decimals. When your store sells in multiple currencies as you allow users to buy in your non-primary currency, things get messy. Shopify introduced presentment currencies last year which changes how such things are done.

Our agency has a new Google Ads tracking script that handles the currency and formatting for everything without complex tweaks to make it work. I haven't made it public yet but plan on updating our Google Ads tracking guide for Shopify, this week. So check back there soon and you'll have a foolproof solution (for all currencies) outside of a patchy answer that addresses just one currency.

[Josh_Uebergang]

Confirming the guide has been updated with a Google Ads tracking solution that works effortlessly for any currency.

[Maacck]

@Josh_Uebergang Hi Josh,

Thanks for your update. We will definitely try your tutorial.

[radusferlic]

Hi! Did you fixed that issue?

[radusferlic]

I have the same issue and i dont know how to solve it.

[Nimra007]

Hi,

I hope this message finds you well. I am writing to suggest the integration of the Infinite Google Ads Conversion Tracking application into our Shopify store. This application offers several key benefits that can significantly enhance our online marketing efforts and overall business performance.

1. Accurate Conversion Data
2. Improved ROI
3. Enhanced Customer Insights
4. Streamlined Setup
5. GA4 and UET integration
6. Enhanced conversion tracking

7. Compatible with shopify checkout extensibility

I have personally used the Infinite Google Ads Conversion Tracking application in previous projects, and I have seen firsthand the positive impact it can have on a business. The accuracy of the conversion data allowed us to refine our ad campaigns effectively, leading to a noticeable increase in conversions and a significant improvement in our marketing ROI. Additionally, the detailed analytics provided by the application helped us understand our customers better and tailor our marketing strategies accordingly.

I believe integrating this application into our Shopify store will bring similar benefits and contribute to our continued growth and success. I am confident that our team will find the application to be a valuable tool in optimizing our marketing efforts.

Thank you for considering this suggestion. I am happy to discuss this further and assist with the integration process if needed.

Best regards,

Nimra