Google Ads Customer Acquisition

Irena
Pathfinder
127 1 29

Hello,

 

Do anyone use this option in Google Ads PM campaign settings - "Optimize campaign for acquiring new customers"? Does it change performance if chosen? Can someone explain it?

Thanks!

Optimize campaign for acquiring new customers.png

Replies 4 (4)
Irena
Pathfinder
127 1 29

Did you choose "Only bid for new customers" or the other option? Also, I don't understand how should I count additional value 😊 Can you advice?

EmmanuelFlossie
Shopify Partner
2705 196 651

The tag will try and find new customers, where customer that convert will usually not be in. This may increase your spending and lower your ROAS. As each niche and business is different, always test for yourself. Do not rely on other users data to verify it will be good for you.

 

When testing, the recommended method is to test 1 month vs 1 month. then compare the data.

 

Make sure to take into consideration seasonal events, or product awareness events to avoid biased data.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Premier Partner.
Need Data Feed or Google Shopping support? Get in touch.
Irena
Pathfinder
127 1 29

Yes, I agree, testing in always the best solution. Thanks! 🙏

EmmanuelFlossie
Shopify Partner
2705 196 651

Ask yourself, is a new customer more valuable? If yes, how much more valuable? Then add it, otherwise if pure sales values are what you want, don't add any modifiers.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Premier Partner.
Need Data Feed or Google Shopping support? Get in touch.