Google Ads for Services

[Irena]

Hello,

Can someone share an advice on how would you set up Goolge Ads for services?

• What campaign type would you choose? Can Performance Max campaign run along with another campaign types?

• What conversion actions would you set up?

• What other set ups would you recommend?

Thanks for any advice!

Irena

[Irena]

Thank you for your answer! Why can't I set it up by myself?

[EmmanuelFlossie]

If you want control, setup standard campaigns such as search, display, video.

If you want automation, setup PMax

You can track conversions such as email clicks, phone calls, form submit, purchase of a service etc. Think about what you feel is valuable.

[Irena]

Hello,

Thank you for your answer!

We've created PM Max campaign and set up "Submit lead form" conversion action.

• How would recommend to calculate value for this conversion action, if we talk about services?

• What budget would you start from?

• What bidding strategy would you recommend to choose in the beginning: ?

Thank you for any recommendations!

Irena

[VBNA]

if you’re adding a lead form to a Video, Discovery, or Display campaign, or you're creating a Search campaign where the ad's headline directly opens to a lead form, you’ll need:

• More than $50,000 USD total spend in Google Ads.

By all means, start small.  Easy come, easy go...

[EmmanuelFlossie]

Calculate the conversion rate, and the your average sales value for service. Then divide the average sales value with the conversion rate, that is your conversion value.

The budget you use should be enough to get you started, and what you can afford to pay. 

The bidding strategy could be CPA in this case.

[WebsitePandas]

Hello,

To assist you in establishing Google ads for your service business, I have included the answers to all of your questions below.

• What campaign type would you choose? Can Performance Max campaign run along with another campaign types?

When setting up a Google Ads campaign for services, it's important to select the right type of campaign. Generally speaking there are four main types of campaigns: Search Network, Display Network, Shopping and Video campaigns. Depending on the nature of your services, different types of campaigns might be more suitable than others. For example, if you offer online courses or consulting services, then a Search campaign may be best since it allows users to search directly for your product/service. 

Performance Max is an advanced bid strategy offered by Google Ads that optimises bids in order to maximize conversions at the lowest cost possible. It can run alongside other campaign types such as Search Network or Shopping campaigns and is great for advertisers who want to maximize their return on investment with minimal effort. Performance Max is a great option for services that have a well-defined goal, such as filling appointment slots or selling tickets. If you are unsure of which bid strategy to use, it can be helpful to consult with an experienced Google Ads professional for guidance.

• What conversion actions would you set up?

When setting up a Google Ads campaign for services, it is important to set up the right conversion actions. Depending on your goals and objectives, different types of conversion actions may be more suitable than others. Generally speaking, some of the most common conversion action types include lead form submissions, phone calls, page visits and purchases. It is important to set up multiple conversion actions in order to track performance across various channels and gain better insight into user behaviour. Additionally, it can also be helpful to define custom parameters such as value or time frame in order to get a better understanding of how successful each campaign has been. 

• What other set ups would you recommend?

When setting up a Google Ads campaign for services, it is important to consider other elements such as budget and targeting. When it comes to budget allocation, it can be helpful to start with a small budget and gradually increase it over time as you gain more insight into user behaviour and ROI. Additionally, defining the right target audience is essential for success. It can be beneficial to break down your target audience based on demographic information or interests in order to appeal more directly to potential customers. Finally, optimising your ads frequently and testing out different ad copy or images can go a long way in helping you get the most value from your campaigns. With the right strategy and set up, running successful Google Ads campaigns for services can be highly profitable.

Let me know if you have any questions.

Thanks

Ankur

[flareAI]

Hello @Irena,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

As performance max campaigns combine different ad formats it helps you achieve greater reach with minimum effort. Performance Max would work well for advertisers looking to appear on all of Google’s advertising platforms, with the ability to access all of this from a single campaign.

You can take a look at this documentation for Optimization tips for Performance Max.

This guide will help to start Google ads for your Shopify store.

Your customers trust Google Search more than Ads. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. We created flareAI to deliver feeds to organic channels on a regular basis without taking your time. flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world's dominant Free eCommerce services in one Shopify App.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI