Google Ads Merchant centre nightmare

[manspacesuk]

Dropshipping from the UK, to the UK only. Do you need to be a Ltd registered business to use google ads merchant centre? I'm signed up  with the merchant ID as an individual but not a Ltd business at this point, I have been blocked by misrepresentation and google ads violation for the last 3 months, and feel like just giving up, google just want help. Help I'm at my wits end. 

https://www.manspaces.co.uk

[Shanthi_Vutukur]

Hey @manspacesuk, 

You don't have to be registered as a LTD company to sign up for Google Merchant Center or for Google ads. Individual registration also works. 

Regarding your account suspension or misrepresentation error, it could be due to your products. 

Please pay attention to Google ads prohibited content policies related to games and gambling, alcohol. 

Sharing the Google official pages:

https://support.google.com/adspolicy/answer/6008942?hl=en

https://support.google.com/adspolicy/answer/6012382?hl=en#zippy=%2Ccountries-that-allow-such-ads

[EmmanuelFlossie]

So the main issue is that as you can imagine, there are hunderds if not thousands of merchants each day setting up a drop business. These usually are identical to any other website, and have nothing unique or different to offer. So Google scrutinizes these businesses more.

For example you can't claim a discount, when you have not sold an item at it's original price in recent history.

For example using low quality AI images.

Make sure your reviews are real, from sales made on your website.

Missing business details in the footer.

And many more reasons.

Make sure to check the guides and policies below:

https://support.google.com/google-ads/community-video/318699100
https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758