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Google Ads purchase snippet conversion issue: not tracked

ricdnt
Shopify Partner
3 0 1

Hi everyone,

I have an issue with shopify google ads purchase event snippet.

I did the right shopify procedure ( double-check with an other dev) => Setting up Google Ads conversion tracking 

 

 I mean:

     - Add the GA ID into the preferences box on the store.

     - Add the gtag.js script into the head of theme.liquid.

     - Add the 2 scripts ( gtaj.js + snippet) in the settings/checkout/add_script box.

GA works, I can see the conversion.

 

but Google Ads dashboard not, the purchase conversion failed, I don't understand why.

 

Do you have any advise ?

 

thank you very much !

 

 

Replies 4 (4)
flareAI
Shopify Partner
2405 223 533

Hello @ricdnt,

 

This is Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.


If you have successfully added the Google Analytics (GA) ID as mentioned in your question but you're still experiencing issues with purchase conversions not being recorded in the Google Ads dashboard, I have a few steps to help you troubleshoot the problem.


1. Double-check your Google Ads conversion settings
Verify that the conversion tracking setup in your Google Ads account is accurate. Ensure that you have selected the correct conversion action and that the settings, such as conversion value and currency, match your requirements.

 

2. Review your Google Analytics configurations
Check your Google Analytics settings to ensure that the correct view and property are linked to your Google Ads account. Confirm that the GA tracking code is installed correctly and that the data is being collected accurately in Google Analytics.

 

3. Test the firing of the purchase conversion event
Place a test order on your Shopify store and go through the complete checkout process. Then, check if the conversion event is triggered and recorded in Google Analytics. Use tools like the Google Tag Assistant Chrome extension to verify if the conversion event fires correctly and sends data to Google Analytics.

 

4. Confirm the data transfer between Google Analytics and Google Ads
Make sure that the data transfer between Google Analytics and Google Ads is enabled. In your Google Ads account, go to the "Linked accounts" section and ensure that your Google Analytics account is linked and the data sharing is turned on.

 

5. Check for any discrepancies in attribution settings
If you're using different attribution models in Google Ads and Google Analytics, it may lead to differences in the reported conversions. Make sure to compare the data based on the same attribution model to avoid confusion.

 

6. Allow for data processing and delay
Keep in mind that there might be a delay in data processing between Google Analytics and Google Ads. It may take some time for the conversions to be attributed and appear in the Google Ads dashboard. Wait for at least 24-48 hours to allow for the data to populate.


If you have followed all the necessary steps and given enough time for the data to process, but the issue persists, consider reaching out to Shopify support or Google Ads support for further assistance. They can provide specific guidance and help troubleshoot the problem based on your setup and configuration.


I hope by following these tips, you should be able to identify any potential issues and resolve the problem of purchase conversions not being recorded in the Google Ads dashboard.


Gina

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing
EmmanuelFlossie
Shopify Partner
2718 197 656

Normally it takes 24 hours for google to update the status in Google Ads.

When you go to Google Ads > tools and settings > conversions > when you hover over the conversion action status does it say detected?

 

If not, what is it saying.

 

It's possible parts of the code you use is not correct, you can setup a complete code with this guide: https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Premier Partner.
Need Data Feed or Google Shopping support? Get in touch.
BSS-Commerce
Shopify Expert
2942 394 414

Hi @ricdnt 

If the GA tracking is working correctly and you can see the conversion, then the issue might be with the Google Ads conversion tracking setup. You may want to double-check the following:

  1. Check if the conversion tracking code snippet is installed correctly on the thank-you page (the page that customers see after they complete a purchase).
  2. Make sure that the Google Ads account is linked to the Google Analytics account, and the conversion tracking is properly set up in Google Ads.
  3. Verify that the conversion action is set up correctly in Google Ads, and the conversion ID in the snippet matches the ID in the Google Ads account.
  4. Check if the conversion window is set up correctly in Google Ads, and the attribution model is properly configured.

You can also try testing the conversion tracking by making a test purchase and checking if the conversion is recorded in both GA and Google Ads. If the issue persists, you can contact the Google Ads support team for further assistance.

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sampymishra
Shopify Partner
293 10 35

Hi @ricdnt 

 

The problem could be with the Google Ads conversion tracking setup if the conversion is visible on GA tracking. To ensure proper setup, consider the following:

  1. Confirm the correct installation of the conversion tracking code snippet on the thank-you page (the page customers see after purchasing).
  2. Verify that the Google Ads account is connected to the Google Analytics account and that the conversion tracking is appropriately configured in Google Ads.
  3. Ensure that the conversion action is correctly established in Google Ads and the conversion ID in the snippet corresponds to the ID in the Google Ads account.
  4. Check if the conversion window and attribution model are set up correctly in Google Ads.
  5. You can also perform a test purchase and verify whether the conversion is registered in GA and Google Ads. If the problem persists, contact the Google Ads support team for further assistance.

You can also confirm the exact error message(if any) you can see in Google Ads so we can also look into it.

 

Hope this helps.

Sampy Mishra | Customer Success Manager @ AdNabu

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