Google Analytics checkout.shopify.com / referral

david_coxon1
Tourist
18 0 1

Hi All,

I often see the url checkout.shopify.com / referral in source/medium under acquisition on google analytics, can anyone explain what this means? are these people that are going straight to a bookmarket checkout page is it remarketing or some sort , is it people that are finding out site via shopify itself rather than our shop. url or is it just a bug in the analytics system.

If its a bug should i tell analytics to ignore that url in the stats.

Many thanks for any advice.  

Replies 22 (22)
Tony_McCreath
Shopify Expert
246 1 39

This normally happens when people go to that domain to purchase, then come back. this is not good as it means the original referrer is not given credit for the purchase.

Shopify provide instructions on how to stop it happening via the referral exclusion list:

https://help.shopify.com/manual/reports-and-analytics/google-analytics/exclude-referrer-domains

 

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
david_coxon1
Tourist
18 0 1

Thanks Tony, that is really helpful.

Just wanted to understand what it was before excluding it, its on the exclusion list now though.

Josh_Uebergang
Shopify Expert
853 30 214

That will fix the problem David if other aspects of your analytics is setup correctly.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
Sanjay3
Tourist
3 0 1

Hi,

I'm facing the same issue on one of my store despite of referral exclusion as per https://help.shopify.com/manual/reports-and-analytics/google-analytics/exclude-referrer-domains 

Have double-checked site is on universal GA. Can someone please help as referral exclusion was done on 11/28 but the checkout.shopify.com is still getting reported under referral with huge portion of revenue being attributed to it.

Thanks in advance.

~S

noahjbrooks
Tourist
10 0 3

For me, adding that to the exclusion list did not work. 

After I added it to the excluded referrer domains, it now just comes through as direct traffic...but I know it's not actually direct traffic. If your'e in GA and add a secondary dimension of "Hostname" you'll see it's a Shopify domain.

Josh_Uebergang
Shopify Expert
853 30 214

Sanjay and Noah, follow my analytics guide at https://www.digitaldarts.com.au/google-analytics-and-shopify-for-splendid-data. Hundreds of store owners have used it and get clean analytics data.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
Sanjay3
Tourist
3 0 1

Hey Joshua,

I just double checked, and have followed all the best practices you've mentioned in the post but still the problem persists.

Can you please suggest what all could be the reason for getting checkout.shopify.com under referral sources.

 

david_coxon1
Tourist
18 0 1

I added Shopify to my exclusion list, I am seeing a lot less referals from Shopify but i am still seeing the odd one. 

Unfortunately we seem to have become the victim of this strange new kind of spam that is exploiting the language settings in google showing entries like "Vitaly rules google ☆*:。゜゚・*ヽ(^ᴗ^)ノ*・゜゚。:*☆ ¯\_(ツ)_/¯(ಠ益ಠ)(ಥ‿ಥ)(ʘ‿ʘ)ლ(ಠ_ಠლ)( ͡° ͜ʖ ͡°)ヽ(゚Д゚)ノʕ•̫͡•ʔᶘ ᵒᴥᵒᶅ(=^ ^=)oO " ,  "o-o-8-o-o.com search shell is much better than google!" or "Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!" in our language results.

This new traffic seems to accounts for 5% of our online shop's traffic, I would doubt that this traffic is affecting our atribution figures as it won't lead to sales, but it will certainly be skewing our conversion rates and our source stats etc.

As far as i can tell because this traffic is not from a known url or a fixed Ip address there is not a way to filter it out or to stop it showing in the analytics data. 

Anyone else seen this.

Sanjay3
Tourist
3 0 1

Yes, even I see such entries in languages report but the numbers aren't much big. So for me the biggest problem right now is checkout.shopify.com as its eating away huge portion of revenue approx. 30% per month.

Tony_McCreath
Shopify Expert
246 1 39

I saw the language referral spam on quite a few clients sites, but it looks like it was short lived. Maybe Analytics picked up on it and fitered it out. There is a view setting to let analytics exclude hits from the bits it has detected.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
david_coxon1
Tourist
18 0 1

Hi Tony, you couldn't elaborate on the settings changes needed to exclude hits from those strange language sources could you? We only started to see them on our site a couple of weeks ago and they have gone from 1 to a handful in that time.

 

Tony_McCreath
Shopify Expert
246 1 39

Admin->View Settings

Chekc the box called "Exclude all hits from known bots and spiders"

It will not remove past spambots, but should help in new ones not showing.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
david_coxon1
Tourist
18 0 1

Many thanks Tony, Hopefully that will do the trick.

Alana_Twelmeyer
Shopify Partner
3 0 0

So, I have followed all of the instructions for adding all urls to my list of exclusions... but I am still seeing checkout.shopify.com in my referrals... Any solid advice on how to remove for good? 

This has been done: 

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjV4Za39_nT...

Also checked box for "exclude all hits form known bots and spiders"

 

Tony_McCreath
Shopify Expert
246 1 39

The changes do not affect historical data. Are you seeing new referals from that domain since you added it to the referral exclusion list?

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
Alana_Twelmeyer
Shopify Partner
3 0 0

Tony, 

Yes, I'm seeing them for weeks after the exclusion was in place. Only checking analytics results for dates after the exclusion was implemented. That's why im mystified. 

 

 

 

Alana_Twelmeyer
Shopify Partner
3 0 0

Yes, I'm seeing them for weeks after the exclusion was in place. Only checking analytics results for dates after the exclusion was implemented. That's why im mystified. 

Brian_Gilley
Tourist
7 0 1

Hi,

I added the exclusion in Analytics today for checkout.shopify.com so will see if it gets excluded. However, I wonder what the impact of doing this is considering this recent post from Shopify?

https://www.shopify.com/blog/introducing-checkout-on-your-own-domain

Can someone please explain any impact on the referral source URL exclusion or if it's even a nessesary step now?

FYI, our issue was that we saw a drop in transactions recently in August. So, while examining Analytics I noticed the biggest and almost only noticeable drop in transactions was for the checkout.shopify.com referrer. It was quite a large drop in transactions and the drop started on July 31st, when the Shopify announcement from the URL above was posted.

However, I still see plently of checkout.shopify.com referrals still being logged in Analytics under the referral traffic/transactions segments. It really causes quite a lot of confusion for reporting.

Thanks in advance for any reply,

Tony_Bui
Shopify Expert
371 11 48

Hey Brian,

With your question "However, I wonder what the impact of doing this is considering this recent post from Shopify?" since the payment happen on your domain and the customer doesn't go somewhere the session will be counted as unique, so no worries with that actually.

To see and understand better the user's behavior on your online store use Google Tag Assistance Chrome addon. It helps a lot personally for me when debugging the issue related to Google Analytics or Google Tag Manager. Click on the button "Record" and do yourself testing session to see how actually Google Analytics track your data.

 

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