Google Analytics is now counting 1 order multiple times.

6 0 2

Hey all,


The title basically explains what's happening. Yesterday someone ordered $250 worth of products. Today I have had 0 sales on Shopify but $500 in sales in my UA account. I can see that the customer went to the /checkout/thank_you page twice today.


A little background: I tried to switch over to GA4 recently (horrible idea, it doesn't work for me at all). Now my UA data is all out of whack and I can't seem to figure out how to get it back in line. When trying to switch to GA4 I also tried switching over to GTM (also a horrible idea). I'm not sure what I'm doing with all of this so no wonder I'm in the boat I'm in now.


Any help in trying to get things sorted out will be much appreciated. 





Replies 2 (2)

Shopify Partner
2405 223 540

Hello @TammiElbert,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.


Please consider liking and accepting the solution if it helps.

Yes, it’s possible to have the same order tracked multiple times if the client re-loads the order-confirmation page.


With each page reload, ecommerce data will be sent to GA. Within a single session, GA will filter out all duplicates. But if the user revisits the order confirmation in a different session, the transaction data will be again sent to GA and hence duplicate record will be created.


You can avoid this duplications by taking the below actions:


> Make sure use cannot access the order confirmation page more than once without placing a new order
> Make sure the GA tracking code is not executed when the order confirmation page is reloaded or refreshed.

It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels.


I hope that the above list's tips will help you solve your query



flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

Shopify Partner
18 1 13

Hey @TammiElbert ,


Shopify Customer Events seem a react to GA4, but currently, there is no announcement from Shopify that it now integrates with GA4.  If your target is purchase tracking and attribution, you may consider Attribuly, this app is (maybe) first Shopify customer events integration to makes sure you get highest accurate conversion tracking in maket.  


No matter free plan or paid plan, you will get instant tech support. 



Managing Attribuly. Get customer buying journey across all channels, build a better funnel with attribution, automation.