20% to 30% of the transactions are not being registered in Google Analytics.
The odd thing, Google Organic and Google Ads generated transactions are all fine. It's the Social and Social UTM/Campaign (facebook/cpv) transactions which are most of the time not being registered in Google Analytics
In SF the right source in the Conversion Summary is shown so for sure SF has all the right data stored. It's simply not coming through to GA.
We tried many things already:
But non if it lead to the solution.
Does anyone has an idea what's going on here and what the solution could be?
A print screen from GA showing a number of Transaction IDs missing: