Google Campaign Manager (doubleclick) Floodlight Sales Tag Placement

jacpatt
Visitor
1 0 1

Hey All -

 

I'm facing a problem that is delaying a bunch ad campaigns and could use some help. I am attempting to place Google Campaign Manager (doubleclick) floodlight tags that collect revenue and product information for sales on a Shopify site. I haven't found any good resources that outline how to place this tracking so I used Shopify's Google Ads conversion tracking as an initial resource (article here). Given the way shopify checkout works with Google Tag Manager, I placed the conversions pixel with the Global Site Tag on checkout settings "additional scripts" field. Here is the script I saved (I have removed client name and advertising ID):

 

<!-- Start of global snippet: Please do not remove

Place this snippet between the <head> and </head> tags on every page of your site.

-->

<!-- Global site tag (gtag.js) - Google Marketing Platform -->

<script async src="https://www.googletagmanager.com/gtag/js?id=DC-11308938"></script>

<script>

  window.dataLayer = window.dataLayer || [];

  function gtag(){dataLayer.push(arguments);}

  gtag('js', new Date());

 

  gtag('config', 'DC-12345678');

</script>

<!-- End of global snippet: Please do not remove -->

<!--

Event snippet for Client Name - Complete Sales on https://clientwebsite.com/: Please do not remove.

Place this snippet on pages with events you’re tracking.

Creation date: 01/11/2022

-->

<script>

  gtag('event', 'purchase', {

    'allow_custom_scripts': true,

    'value': {{ checkout.subtotal_price | divided_by: 100.0 }},

    'transaction_id': '{{ order_number }}',

    'send_to': 'DC-11308938/sales0/power0+transactions',

    'u2': '{{ currency }}'

  });

</script>

<noscript>

<img src=https://ad.doubleclick.net/ddm/activity/src=12345678;type=mains0;cat=accou0;dc_lat=;dc_rdid=;tag_for... width="1" height="1" alt=""/>

</noscript>

<!-- End of event snippet: Please do not remove -->

 

The shop's main currency is USD. u2 is a custom property in campaign manager. The pixel has been placed for several days, all of which that registered transactions, and Campaign manager is not registering any pixel impressions.

 

Additional note: I placed a conversion linker and non-sales related floodlight counters via Google Tag Manager and those pixels are registering pixel impressions.

 

Any help is greatly appreciated. 

 

@EmmanuelFlossie @josh_eubergang 

 

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