Hey All -
I'm facing a problem that is delaying a bunch ad campaigns and could use some help. I am attempting to place Google Campaign Manager (doubleclick) floodlight tags that collect revenue and product information for sales on a Shopify site. I haven't found any good resources that outline how to place this tracking so I used Shopify's Google Ads conversion tracking as an initial resource (article here). Given the way shopify checkout works with Google Tag Manager, I placed the conversions pixel with the Global Site Tag on checkout settings "additional scripts" field. Here is the script I saved (I have removed client name and advertising ID):
<!-- Start of global snippet: Please do not remove
Place this snippet between the <head> and </head> tags on every page of your site.
-->
<!-- Global site tag (gtag.js) - Google Marketing Platform -->
<script async src="https://www.googletagmanager.com/gtag/js?id=DC-11308938"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'DC-12345678');
</script>
<!-- End of global snippet: Please do not remove -->
<!--
Event snippet for Client Name - Complete Sales on https://clientwebsite.com/: Please do not remove.
Place this snippet on pages with events you’re tracking.
Creation date: 01/11/2022
-->
<script>
gtag('event', 'purchase', {
'allow_custom_scripts': true,
'value': {{ checkout.subtotal_price | divided_by: 100.0 }},
'transaction_id': '{{ order_number }}',
'send_to': 'DC-11308938/sales0/power0+transactions',
'u2': '{{ currency }}'
});
</script>
<noscript>
<img src=https://ad.doubleclick.net/ddm/activity/src=12345678;type=mains0;cat=accou0;dc_lat=;dc_rdid=;tag_for... width="1" height="1" alt=""/>
</noscript>
<!-- End of event snippet: Please do not remove -->
The shop's main currency is USD. u2 is a custom property in campaign manager. The pixel has been placed for several days, all of which that registered transactions, and Campaign manager is not registering any pixel impressions.
Additional note: I placed a conversion linker and non-sales related floodlight counters via Google Tag Manager and those pixels are registering pixel impressions.
Any help is greatly appreciated.
@EmmanuelFlossie @josh_eubergang
