Google Dynamic Shopping Remarketing Error

[davidculbertson]

Hi Community,

I'm a digital marketing consultant who's being pulled more into the world of Shopify over the past few months. So much to learn! Like this problem:

For one client, I've set the syncing among Shopify, Google Merchant, and Google Ads to take advantage of Shopify's *automated* shopping campaign functionality. In Google Ads, I'm getting this error message:

Fix your audience source that's sending a required parameter that doesn't match your feed

Your campaigns can't tailor dynamic ads based on user activity when the required parameter doesn't match your feed. Make sure the audience source is sending the required parameter correctly and your feed has the right items.

The values received from your audience source for the required parameter for your business type may be formatted differently than in your feed or missing from your feed. Click "Download" to see the top values received for the required parameter that aren't matching your feed. Note that Google Analytics refers to parameters for remarketing as Dynamic Attributes. Download

Issue: 100% of ecomm_prodid values received in the past day didn't match your feed

Fix your audience source that's not sending a required parameter

Your campaigns can't tailor dynamic ads based on user activity when your audience source doesn't send the required parameter. Make sure the required parameter is being sent correctly.

Your audience source may not have the required parameter for your business type on all relevant pages or events. Check that you're passing the required parameter for your business type anytime users interact with products or services you want to advertise. Note that Google Analytics refers to parameters for remarketing as Dynamic Attributes. Learn more

Issue: 93% of audience source activity missing ecomm_prodid in the last day

Since I did the synched/automated way to set the smart shopping campaign via Shopify, why I am getting this error? Do I need to add some code manually to fix this?

[EmmanuelFlossie]

Go to tools and settings > audience manager > audiences > google ads > more details

And check the ecomm_prodid or id value and compare this value to what is found on the product landing page. You can use https://tagassistant.google.com/

[davidculbertson]

Hello.

1. I'm not using tag manager so I can't use the tag assistant.

2. This is what Ads shows in the details for the last 11 clicks:

55306764289681

shopify_US_5525354021032_354634126132881

shopify_US_5530533658792_354831680800401

shopify_US_5530598670504_354834906482322

shopify_US_5530643038376_354836406601361

shopify_US_5530676428968_354836922697361

shopify_US_5536408928424_354988308235921

shopify_US_6288579100863_380647463978872

shopify_US_6288581460159_380647524927351

shopify_US_6288583950527_380647570147192

shopify_US_6288585523391_380647600621431

[EmmanuelFlossie]

1) Tag Manager is not required to use Tag Assistant.

Tag Assistant is a testing tool to check all Google tracking, such as Analytics, Ads, Tag Manager etc.

2) If the data looks correct to you, then all is good. However you need compare with Tag Assistant to check.

[davidculbertson]

Thanks for the additional details. When I use https://tagassistant.google.com/, I get the following fields for Ads conversion tracking. I don't see ecomm_prodid or id value.

Name Parameter Value

random random 1634734666870

cv cv 9

fst fst 1634734666870

num num 1

fmt fmt 3

Conversion Label label 76-BCPuUyvwCENWIg8wD

bg bg ffffff

guid guid ON

resp resp GooglemKTybQhCsO

u_h u_h 1080

u_w u_w 1920

u_ah u_ah 1048

u_aw u_aw 1920

u_cd u_cd 24

u_his u_his 1

u_tz u_tz -240

u_java u_java false

u_nplug u_nplug 5

u_nmime u_nmime 2

gtm gtm 2oaai0

sendb sendb 1

ig ig 1

data data Redacted for privacy

frm frm 0

Page location url Redacted for privacy

Page referrer ref https://tagassistant.google.com/

tiba tiba Redacted for privacy

Debug View _dbg 1

auid auid 964426678.1634504789

hn hn www.googleadservices.com

async async 1

Should I be looking elsewhere?

[WeDoTheStuff]

Hey @davidculbertson,

We understand it could be a pain in the @#! to implement Google's dynamic remarketing pixel, so that's why we've created an app to do it for you.

It fires the right snippet with the right attributes and values every time.

Check it out.

https://apps.shopify.com/dynamic-remarketing

If there's anything to customize on your site from our end to make it work, we can do it for you.