Why is color missing from my Shopify product feed in Google Merchant Center?

Annilov
Tourist
9 0 0

Hello Dear Community, 

I am actually optimising our Feed at the moment. Now I solved a lot of issues. 

We have a lot of colour and size variations per Product. 

I used feed rules within merchant center to solve for example missing colours because (and I don't know why in most of the cases the product Titel which comes from Shopify is combined with colour and size), For example: Jumpsuit Staine Black S in our Shop the title is only Jumpsuit Staine. 

But strange because articles who have also colour and size variants have not this automatic title extension and when I look into the merchant center there is no colour in the feed nor automatically in the tit

Replies 4 (4)

EmmanuelFlossie
Shopify Partner
2953 221 710

If you are using the free shopping app, then variant products will have the base title + variant options added.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
Annilov
Tourist
9 0 0

Hi Emmanuel, yes and that is exactly the point. Most of the Products 300 have this Kind of specification (base title + variant options) and 40 of them don't. I don't quite understand because they have the same values like the other ones. Do you have an idea where this can come from? Best regards Anni

EmmanuelFlossie
Shopify Partner
2953 221 710

I do know that the free app has lots of bugs, and generally the main bug is about missing barcodes. I have not heard of missing variant option values, but I'm not surprised.

 

My recommendation is to contact Shopify support / Google Support. The free app was original built by Shopify, then since September maintained by Google, so I do not know who manages technical issues.

 

Considering the barcode bug and other issues have existed for more than a year now, with no fix. I doubt you will get good support.

 

For my clients, I use https://apps.shopify.com/multiple-google-shopping-feeds

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

Salil1
Shopify Partner
32 3 13

Hi @Annilov 

 

As you rightly observed, the title in the merchant center follows the logic of {product title} + {variant title}. 

 

I do not think the free Google channel app sends detects the color option and sends it to the merchant center. Our app: Nabu for Google Shopping Feed can detect the color attribute even in different languages and send it to Google Merchant Center.

 

You don't have to manually create so many feed rules to do this simple operation!

Co-Founder AdNabu, Creator of Goshu - Backups, Restore & Export, Nabu for Google Shopping, Facebook & Instagram