Google Merchant Center Account Suspension - Misrepresentation | Need Advice

[Focus_Jiao]

Hello,

I'm facing an issue that requires community help. My Shopify website recently launched (though it's already indexed by Google). A few days ago, I registered with Google Merchant Center and completed all necessary settings. Two days after officially launching Free Listing, I received a "Misrepresentation" warning. After reading discussions in the community and Google forums, I feel the issue is somewhat complex, so I'm hoping for advice.

My Shopify URL is: https://www.exound.co.uk/

My company is registered and operates in the UK, targeting UK and European markets for sales (these are two separate Markets on my Shopify store), which is how I set it up in GMC. My Shipping Policies and Return Policies in GMC are fine, and the currency is set to British pounds.

One possibility might be regarding the website contact page and GMC address. My company's registered address is a virtual address, which is also the default on Shopify. When creating the GMC account, it automatically read the Shopify information via API, resulting in that virtual address being recorded. I've seen experts say Google is sensitive about virtual addresses, so this might be why my account was suspended?

I've now changed the addresses on both GMC and the website contact page to my actual business address, and I've applied for address verification on Google Business Profile under the website name (Trading Name) (video), but it will take a few days for review.

Given that Google's documentation and explanations are quite broad, what else should I improve in my GMC and website settings? Even though I have a contact page, do I still need to display contact information in the website footer?

Any advice would be helpful, thank you very much.

[EmmanuelFlossie · Accepted solution]

Whatever you do, do not contact Google, as you have a limited amount of reviews you can request, once reached you are banned for life.

Make sure to remove all the text, logos, branding from images you submit to Google Merchant Center.

Make sure on the product landing page that you add if the item is in or out of stock.

Make sure to add your business address, email, phone, business hours.

Your address is a self storage unit, which his not supported, you need to use a real address where you are working from.

You will have more issues, so make sure to check: https://support.google.com/google-ads/community-video/318699100
https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758

[EmmanuelFlossie]

@LegacyIT  It doesn't look like you fact checked your A-I generated reply. As you specialize in GMC accounts, why use A-I? Doesn't make much sense if you know it. Can you maybe instead, as you are using A-I teach the original poster @Focus_Jiao how to use prompts, and they can use A-I themselves.