Re: Google Merchant Center Help - Account Issues - 'Needs Improvement'

Google Merchant Center Help - Account Issues - 'Needs Improvement'

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I'm getting the following 'Account Issue' in Google Merchant Center. Does anyone know what this is specifically referring to and how to fix it?



Website or online store needs improvement
Limits visibility of all products in Australia


During the review you requested on Aug 24, 2023, Google found this to still be an issue. Make sure you meet the requirements before you request another review from Aug 31, 2023.

There was a problem identified with your website. Update your entire website to provide a useful and transparent shopping experience for customers.


Make sure your website meets the following requirements

  • Your website should have a domain name that matches the uploaded domain name
  • Your entire website shouldn’t have any broken links
  • Your website shouldn’t contain any placeholder images or text
  • The product details and categories should match those that you provide in your product data
  • Your website shouldn’t contain generic information and shouldn’t miss crucial information about products help_outline
You can request a new rereview on Aug 31, 2023. No re-review can be requested until the cooldown period has passed.
Replies 3 (3)

Shopify Partner
296 10 36

Hi @sensorykidsco 


To avoid such errors, ensure you have a physical address mentioned on the 'Contact Us' page. Having titles, descriptions, and availability status on your products would be best. 

Please share your store URL so that I can have a look. You can also look at the article related to your issue:


If you have completed the steps mentioned, please tell me if your store is a dropshipping store. As Google often suspends such stores, getting them approved is complicated. 


Sampy Mishra | Customer Success Manager @ AdNabu

 - Was my reply helpful? Click Like to let me know! 

 - Was your question answered? Mark it as an Accepted Solution

 - Try our Nabu for Google Shopping Feed from Shopify App Store. 

Shopify Partner
2405 223 541

Hello @sensorykidsco,


Greetings from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

The message from Google Merchant Center suggests that there are issues with your website or online store that are affecting the visibility of your products in Australia. Google has identified some problems with your website that need to be addressed to provide a better shopping experience for customers.

1. Website Domain Name Matching:
- Your website's domain name should match the domain name you have uploaded to Google Merchant Center. Make sure there are no discrepancies between the domain you provided and the actual domain of your website.

2. Broken Links:
- Ensure that there are no broken links throughout your website. Broken links can negatively impact user experience and can lead to lower visibility in search results.

3. Placeholder Images or Text:
- Remove any placeholder images or text from your website. These placeholders can make your website look unfinished or unprofessional.

4. Product Details and Categories:
- The product details and categories on your website should match the information you provide in your product data feed to Google Merchant Center. Consistency between your website and your product data is important.

5. Generic or Missing Product Information:
- Your website should provide detailed and accurate information about your products. Avoid using generic information and make sure you're not missing any crucial details about your products that customers might need to make informed purchasing decisions.

Once you've addressed these issues, you can request a new review from Google Merchant Center. Be patient, as there might be a cooldown period before you can request another review.

I trust this will be of benefit to you. If you find the answer helpful give it a Like and ✓ Mark it as an Accepted Solution.


flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

Shopify Partner
3157 231 758

What is your website URL please?

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.