Google Merchant Centre Misrepresentation

[RadiHeat]

Hi All,

I have a problem with my website - https://www.radiheat.co.uk/

Iv got the below error I have requested a review a couple of times iv make sure iv made all the correct adjustments and followed guidelines and have had no success.

Please can someone look over my website to see what I may be missing also iv read somewhere that this issue with potentially caused by using a free Shopify DAWN theme.

[EmmanuelFlossie]

For example there is a different bussiness (breeze vape co ltd) registered at the business address you are using. Google expects, 1 address = 1 business.

I'm guessing what you are selling is drop shipped, this comes with a natural disadvantage, as there are so many other merchants selling the same exact product, having the same image, description / content, puts you at a lower quality score. Having original content will help with that.

For example missing in or out of stock info on the product landing page.

You may have more issues, so make sure to check the policies and guides below:

https://support.google.com/google-ads/community-video/307426020
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758

[Dan-From-Ryviu]

Hi @RadiHeat 

Did you set up Shipping and return information in your GMC account? 

[Shanthi_Vutukur]

You can follow these steps to resolve the error:

Ensure Transparency: Provide clear and complete business information, such as: A detailed "About Us" page, "Terms and Conditions" and "Return & Refund" policies and contact information (email, phone number, and physical address).

Build Trust and Reputation: Collect and display customer reviews on the website. Include trust badges or seals of approval.

Improve Website Design and Security:  Use a professional, well-organized design that enhances user experience. I'm not sure if it is related to the Dawn theme you are referring to. You can connect with fellow Shopify merchants to see what they are using and if it’s working for them.

Complete Business Information in the Merchant Center, Including: Accurate business name, Verified phone number and address, Transparent shipping and tax details.                                                                                                                                                                                                     

Align Product Data and SEO: Ensure product titles, descriptions, and prices in your Shopify store match the data in the Merchant Center. Optimize SEO elements such as metadata, alt text for product images, and structured data to improve eligibility for seller ratings.

Review Google’s Misrepresentation Policy: Carefully go through Google’s Misrepresentation Policy to identify specific compliance requirement. 

Conduct Regular Audits:

• Use tools to scan the website for broken links, incomplete product listings, or non-functional features.
• Regularly check the Merchant Center Diagnostics to address warnings or errors promptly.

After resolving all these issues, you can appeal the team and restore your Google Merchant Center account.

[DaisyVo]

Hi @RadiHeat 

I’ve taken a closer look at your issue, and I understand how frustrating it can be when Google Merchant Center flags a "Misrepresentation" error. Let me help break this down step-by-step so we can tackle the problem effectively.

Key Areas to Check on Your Website:

1-Business Information:

• Ensure your business name, address, and contact details are consistent across all pages, especially your footer and "Contact Us" page.
• Add a clear "About Us" page that outlines who you are, what you sell, and why customers should trust you.

2-Policies:

• Include comprehensive and transparent Return Policy, Privacy Policy, and Terms of Service pages.
• Make sure these pages are easy to find, ideally linked in the footer.

3-Product Details:

• Verify that your product descriptions, pricing, and availability are accurate and match the details in your Merchant Center feed.
• Avoid using stock photos or overly generic descriptions. Unique product descriptions help build trust.

4-Shipping Information:

• Clearly state your shipping costs, delivery times, and any regions you cannot deliver to. This information should appear at checkout and in your policies.

5-Trust Elements:

• Add trust signals like customer reviews, verified payment badges, or SSL security icons. It reassures Google and customers that your website is legitimate.

6-Contact Information:

• Google checks for easily accessible contact methods. Make sure your email address, phone number, and business address (if applicable) are present and functional.

About the Shopify Dawn Theme:

Using a free Shopify theme like Dawn won’t directly trigger this issue, but it could lead to problems if the theme hasn’t been customized enough. Dawn is clean and minimal, but you’ll need to:

• Ensure it has all the required legal and trust pages.
• Avoid broken links, placeholder text, or stock images that can make your site look incomplete.

Tools to Use:

• Google’s Structured Data Testing Tool: Check your site for schema markup errors.
• Shopify’s Analytics: See if there are any unusual behaviors or high bounce rates that might indicate something is off.
• Merchant Center Diagnostics: Double-check for specific errors that Google highlights.

Suggestions for Next Steps:

1. Double-check all the points above and make adjustments if needed.
2. Use Google’s Policy Troubleshooter tool to understand their requirements better.
3. Submit a request for manual review in the Merchant Center after making all updates.

Here’s an example code snippet for adding a "Contact Us" section in the Shopify Dawn theme footer:

<section class="footer__contact">

  <h4>Contact Us</h4>

  <p>Email: support@radiheat.co.uk</p>

  <p>Phone: +44 123 456 7890</p>

  <p>Address: Your Business Address Here</p>

</section>

Final Thoughts:

If you’ve followed all these steps and the issue persists, it might be worth reaching out to a Google Merchant Center specialist or a Shopify expert to review your site in more detail. Sometimes a fresh pair of eyes can catch small things we might overlook.

If you need help with any specific adjustments or troubleshooting, I’m here to help.

Best regards,
Daisy

[EmmanuelFlossie]

@DaisyVo it's interesting that you are digging up old posts, to just reply generic AI content. I understand we are in a new age, but think from the perspective of the original poster, is it helpful? Not really, as you are talking about doing things, that the original poster already has implemented.