This is how Shopify typically sends variants as individual products to the feed for different feeds, which is done to increase each variant's visibility. You have more control over each variant's keywords, price, and performance. You can also create ads in a more targeted way for each variation.
The above are the advantages of having variants listed as unique products; however, if you still wish to have only products listed in your feed, that depends on you.
Hope this helps.
Sampy Mishra | Customer Success Manager @ AdNabu
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