Hey,
Google must’ve sent a mail detailing all the issues they encountered on your website. If they have, ensure that you go through it thoroughly and make all the necessary changes. If Google hasn’t sent a mail, I suggest conducting a product, website and account audit before you submit your account for re-evaluation.
Based on my observations of your store, here are a few changes you can make:
On the landing page of your products:
- Add product descriptions in paragraphs, not in pointers–make them accurate, catchy, and descriptive.
- Add the availability of products.
- Your product landing pages are not optimized for desktop browsers. I suggest you optimize them for better performance.
- Display the shipping time, return policy, and shipping cost.
On the website:
- Add information about yourself, your business, customer reviews, where you’re based, etc–this will help Google and your customers know you better.
- For some of the product categories, the images used seem generic and not original. This might have impacted how Google views your account.
- Also, your home page category seems to have no products at all.
On your GMC/Google Ads Account:
- Review all the product data you have uploaded. Ensure all the data is accurate, updated and is not different from what is displayed on your website.
- Ensure all the URLs for products lead to those particular product’s landing pages.
- If you are offering any promotions or offers, ensure that they are genuine and correctly advertised.
- Ensure that the checkout process is secure.
I strongly recommend documenting each step you take and any changes you make and submitting them to Google when submitting a review.
I hope the changes I suggested above will help you fix the error. If you need any further help, feel free to contact me.
Bhakti Shah | Content Writer@ AdNabu
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