Google Merhcant Excludes Discounted Products

BrandingReal
New Member
4 0 0

Hi,
We currently experience, that Google Merchant excludes our discounted products, because Shopify don't include 'effective date' in the feed, regarding the period of the current sales campaign [sale_price_effective_date]
According to our agency, Google crawls our prices, and discover the discounted products. But since our feed from Shopify, doesn't include the information about the period/effective date of the sale, then the Google Merchant center continuosly excludes all the discounted prices.

How do others come around this issue?

Best regards,
Simon

Replies 2 (2)
EmmanuelFlossie
Shopify Partner
1234 67 291

That is not correct.

The sole purpose of the sale_price_effective_date is to set a start and end date/time. Meaning if this is submitted, Google will only show the sale price during the submitted window.

If the sale_price_effective_date is not submitted, it will use the sale price when it is submitted and only remove it when it is no longer submitted.

Reference: https://support.google.com/merchants/answer/6324460

Most likely what your issue is, is related to structured data and or opengraph showing the normal price.

For structured data use: https://search.google.com/test/rich-results to test the product landing page, and make sure the first itemoffer matches the price submitted in Google.

And for opengraph, view the page source and search for og:price

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BrandingReal
New Member
4 0 0

I sincerely appreciate your thorough reply here.

Our current Google Ads agency reasoned the exclusion of products because of the missing sales-price_effective_date data, and I'm glad that you point out, that it's not the case here.

Thank you.