Google Shopping Ad - how to work with different markets from Shopify Feed?

[svalkyrie23]

Hi All,

In Shopify I have connected Google Merchant Center and have it working for AUD.  Now in google I see my shopping listing but as I look at the URL it shows AUD in the URL (for AUD pricing).

It occurred to me when I want to open up to US market, the products are the same but will have different pricing.  How do I sync the US version to Google Merchant Center?  I don't want to take someone to the AUD url
e.g domain.com/products/productname?variant=123currency=AUD

The product name and variant is the same, but the currency will be different.

Thanks in advance for your help

[EmmanuelFlossie · Accepted solution]

Here is a reply that is written by a real person!

So as you rightly pointed out, the currency at the end can be used to also identify ?currency=USD

The first step is to go to Markets, and add USD as a market.

Then use a different data feed app, so that you can setup a data feed specifically for the US market, for my clients I use: https://apps.shopify.com/multiple-google-shopping-feeds

[Josh_Uebergang]

Can verify, Emmanual is a real person... who actually helps!

[EmmanuelFlossie]

Thanks Josh :D, it's great to see a fellow Google Shopping expert I highly respect!

[svalkyrie23]

Hi Emmanual, thank you for your response. Im curious though you said its a real person I thought posts were from real people haha.

My question is though similiar to Sam, cant I just adjust all the links in merchant centre to not use AUD/USD in the URL? I dont see this for other shopping ads.  But I suppose I would still need a nee feed from shopify to send the USD pricing across.

so in essence you reckon still setup two feeds, and should I include currency param in URL or remove manually?

ideally I want to only send through the base product URLs and not variant colors and sizes. When i setup merchant center I didnt see any filtering to do this and thought it was automatic.  Ill check out your URL though. Thanks!

[EmmanuelFlossie]

Well yes, I was actually referring to the other post it was A-I generated, whithout directly pointing a finger at anyone. I just don't like these generic replies on the community. This is a place where users want real human answers. Not some 3rd party auto generated replies, and than posted as a genuine reply here.

Yes, you can remove the query string in GMC by using attribute rules. By choosing the link as your attribute, than a search and replace for currency=AUD and replace it with nothing.

HOwever from your original post, I assumed you wanted to target two markets.

So if you are interested in targeting AUD and USD markets, you will need to submit 2 feeds. 1 for AUD with AUD prices and links.

And 1 fo USD with USD prices and links.

Submitting variants is a great way to dominate in equity. You can in certain situations have multiple products with 1 search result. But if you limit your products to just 1 than you will only show once.

Also what happens when a user is searching for a specific color and size. Merchant who submit all variants will show products, while you don't.

However, if you want to exclude it, you have to do this manually if you are using the google and youtube app.

But you can do this automatically using the multifeed app, however not recommended.

[svalkyrie23]

Ahh I didnt realise there was alot of AI posts. In that case thanks so much for helping and personalising this for me. I have found that in some forums that responses dont always quite cover the request.

but all good - ill leave as you recommended and just enable the US market and then create another feed with your documentation you gave and leave all variants and sizes.

thanks so much again 🙂

update: is there anyway to do this without an app sending multiple feeds?

[EmmanuelFlossie]

Unfortunately not, as you need to submit accurate prices at all times, which technically you could do manually, but I would never set it up manually as you will most likely get suspended for price mismatch at some point.

[svalkyrie23]

Ahh bummer, just because of budget I wonder if I can submit all for US and then use the app to submit second stream for AU at 10 products or less 🤔 anyway though thanks alot for helping 🙂

[Christina78]

Hi Emmanuel 

Jumping on this thread as I think would solve my issue too (different prices for different markets). I have opened my website to the whole planet, so do I use that app you recommended and create a feed for every country?  

A secondary issue I have is that Google Merchant doesn't seem to like a comma "," in the price format. But this is the shopify default for the price format.

[EmmanuelFlossie]

Yes, use the multifeed app.

Here is a guide for installing valid structured data: