Google Shopping Ads - Bidding Strategies

Solved
Irena
Explorer
78 1 13

Hello,

1) When is the right time to switch from Manual bid strategy to Automated bid strategy and what Automated bid strategy to choose: ECPC optimised for conversions, ECPC optimised for conversion value, Target ROAS or Maximize clicks.

2) Do Automated bid strategies take data from all account campaigns or from the one, where bidding strategy is being changed?

Thank you all!

Accepted Solution (1)

Accepted Solutions
Dirk
Shopify Staff
1243 150 274

This is an accepted solution.

Hey, @Irena 

Smart shopping uses smart bidding. And Smart bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies. You can learn more about smart shopping campaigns here

If there is anything else I can help you with, please let me know.

 

Dirk | Social Care @ Shopify 
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Replies 7 (7)
Dirk
Shopify Staff
1243 150 274

Hey, @Irena 

Insightful questions. I'll do my best to share some tidbits of info that I think will be helpful to optimize your ads.

In the vast majority of cases, I recommend you use Google’s Smart Bidding options. For Shopping campaigns, that will mainly be either the Target ROAS or Maximize Conversions bid strategy. Smart Bidding uses machine learning to analyze millions of signals in a fraction of a second to adjust bids to help hit your targets. Smart Bidding uses “auction-time bidding,” which means it adjusts bids in real-time for each individual shopper. So for every shopper who types in a keyword that might trigger your ad, Google is adjusting the bid based on how likely they think that person is to buy. To learn more about how automated bidding works, check out google's PDF guide here.

If there is anything else I can help you with, please let me know.

Dirk | Social Care @ Shopify 
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 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

Irena
Explorer
78 1 13

Hi @Dirk! And thank you for sharing this.

I found an answer to my first question. Do you also know how to answer this: "Do Automated bid strategies take data from all account campaigns or from the one, where bidding strategy is being changed?"

Thanks!

Dirk
Shopify Staff
1243 150 274

Great question, @Irena 

I'm not formally trained in Google Ads so I do not have a concrete answer regarding what data is being taken into account when google's automated bid strategies are employed. I would recommend reaching out to a Google Ads support specialist on their website here to get some clarity around that question.

If there is anything else I can help you with, please let me know.

Dirk | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

Irena
Explorer
78 1 13

@Dirk,

Can you explain the difference between Smart Shopping and Automated bid strategies (Target ROAS, Maximize clicks)?

Thanks!

Dirk
Shopify Staff
1243 150 274

This is an accepted solution.

Hey, @Irena 

Smart shopping uses smart bidding. And Smart bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies. You can learn more about smart shopping campaigns here

If there is anything else I can help you with, please let me know.

 

Dirk | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

View solution in original post

Irena
Explorer
78 1 13

@Dirk thank you!

Dirk
Shopify Staff
1243 150 274

Anytime, @Irena! Best of luck with your marketing efforts going forward. Also, check out our free guide to running successful google shopping ads here.

If there is anything else I can help you with, please let me know.

Dirk | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog