Google Shopping Ads

[Irena]

Hello,

Are there any sellers successfully running Google Shopping Ads? If yes, can you share your experience? 😊

• How long did it take for the campaign to become profitable and how much you spent to reach this?
• What type of campaign did you use or did you use different campaigns at the same time?
• Is pausing the campaign harm its effectiveness?

Thank you all!

[EmmanuelFlossie · Accepted solution]

Please remember, that every merchant will have a different experience, and different results. What works for one merchant will not mean it will work for another.

Even when the products are identical the results will be different.

1) How long depends on your budget, the popularity of what you sell, and your advertising setup. It can be as short as a few weeks, but also up to 6 months.

2) I recommend you use shopping, text, and display.

3) Pausing a campaign can have side effects yes.

[Irena]

Thank you @EmmanuelFlossie and @sampymishra for your answers!

[PaolaCastano]

Hi Irena 

1) About one month to three weeks for the Google algorithm to learn and optimize your campaigns.

2) Once you create your Shopping ads, these will be display across the Google network (Google search, Google websites and Youtube)

3) it is better to lower the budget and leave them active than to stop them completely. This way your campaigns continue to be optimized.

Optimization is a key factor to spending less on AdWords. Make sure you are being wary when setting your budget as you could be spending an unnecessary amount of money. By optimizing you’ll discover what is working, and what is not. From there you’ll be able to make educated decisions for the betterment of your store. If you want to optimize and automate your advertising campiagns, you can use this Google Ads and Shopping free app for Shopify.

[Irena]

@PaolaCastano thank you!