Google Shopping and Merchant Center with multilanguage store

Google Shopping and Merchant Center with multilanguage store

MicheleC
New Member
7 0 0

Hello everyone, I set up my online store in 5 different Markets, Italy, Austria, Germany, France, Spain, each having their native language as a primary plus english. The store is set to have English as the main language and Italy as the primary markets because the company is based and registered in Italy, although I don't intend to sell in Italy online and so I disabled shipping to there.

 

Our goal is to setup Google Marchant Center to display our products on Google Shopping, in a way that people in Germany and Austria are able to see the products on google based on German language, and the same happening to France with French and Spain in Spanish.

 

The markets and the languages are already divided by subfolders in our store.

 

So we're facing a problem here:
1) while using Google & Youtube App we can only set a country and a language but then the product are listed in English instead of the selected language

 

2) while configuring the stream of data directly from GMC we can set all the countries and it seems to work fine, except for the fact we still only see english as a language

 

I know there apps to set up multiple feeds but it's still unclear which one is the correct procedure to make them work as intended considering the store has subfolders for the languages and market.

Replies 6 (6)

sampymishra
Shopify Partner
296 10 36

Hi @MicheleC 

 


You can use our app Nabu for Google shopping, you can easily use the multi language feature of our app and create feeds for different countries and their local languages along with English feed as well. You have to make sure that you have the other markets as subfolders so that we can create and push the feed to the same Google merchant center. Please let me know if you need any assistance while setting up the app. 

Sampy Mishra | Customer Success Manager @ AdNabu

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MicheleC
New Member
7 0 0

Thank you, I was trying the App already but so far I see the countries all listen with english as the only language.

The exact problem I had with Merchant Center. I don't see an option to set other languages.

 

Screenshot 2024-02-01 alle 16.13.19.png

EmmanuelFlossie
Shopify Partner
3152 231 758

I would be very careful targeting non native countries first, without targeting yoru home country first. Expect to get suspended from Google Merchant Center. Google is traditional in the sence of how eCommerce should work. Which is that a business will always target the home country first. Then when you have built up reputation by collecting reviews, you can expand into other countries.

 

However, if you want to do it your way, which I would advice against. The best app for setting up a feed where you can pick and choose the country, currency and language is https://apps.shopify.com/multiple-google-shopping-feeds

 

You do have to use a supported translation app. But pretty much all are supported.

 

I use it for all my clients, and it's the best in my opinion.

 

1,2 ) With the above app you can choose the specific language, currency and target country.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
MicheleC
New Member
7 0 0

Thank you for your message Emmanuel especially on the concern about the home country. We already have an e-commerce in our country and we are on our way to move everything to the new platform as we're planning to remove woocommerce and start with shopify, but before the website will be completed in Italian we want to open the market for a few selected european countries.

 

I tried to set up the app you suggested and I Created a feed with it that includes German language for the Germany Market. But a noticed some titles are still in English... Maybe it's problem related the translation app "Translate & Adapt" or it's just the fact I still have to translate meta-titles and meta-descriptions. But apart from that  I have some serious concerns before paying for the app you suggested.

 

1) Is the App able to create a feed for Germany and Austria alltogether with the language set as Germany?

2) Is the App able to create multiple feeds, each on different markets and languages, but having the same products duplicated (in different languages)?

I ask the second point because despite I created a feed for France in French the product ID in Merchant Center is still "shopify_IT_" like it's an italian market.

EmmanuelFlossie
Shopify Partner
3152 231 758

As long as you have setup Google Merchant Center for your home country, then choosing other countries should be ok.

 

1) Yes, assuming the translating app you are using is supported, however as it supports a lot, I doubt you have any issues. If German is the default language, then of course this is not an issue.

 

2) Yes

 

While you can choose a different ID, such as shopify_DE nad shopify_FR and shopify_IT

 

I recommend to keep 1 ID for all feeds, so that the remarketing and structured data can work for all countries. For example if your home country is Germany, then simply choose shopify_DE for all feeds (this is the recommended setup)

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

OneMobile
Shopify Partner
169 16 33

Hi @MicheleC 

 

You can consider giving FeedHub a try. The app allows you to create multi-lingual feeds for both Google and Facebook in different countries. However, you'll need to pair FeedHub with a third-party translation app.

If you find my answer helpful, please hit the Like button or Mark as solution to show me some encouragement.
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