Google Shopping Campaigns For Product Variations

Solved
Irena
Explorer
78 1 13

Hello,

 

Looking for advice regarding Google Shopping Campaigns for product variations.

If we have a small catalog, is it better to create one campaign with both variations in it, or to create two separate campaigns for every product variation?


Can someone advice? Thanks!

Accepted Solution (1)

Accepted Solutions
EmmanuelFlossie
Shopify Partner
1240 69 294

This is an accepted solution.

There are a lot of different scenarios, that will result in different tactics.

Best way to find out what fits best for you is to test it out.

 

However, in general, 1 campaign would be recommended for basic usage.

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.

View solution in original post

Replies 2 (2)
EmmanuelFlossie
Shopify Partner
1240 69 294

This is an accepted solution.

There are a lot of different scenarios, that will result in different tactics.

Best way to find out what fits best for you is to test it out.

 

However, in general, 1 campaign would be recommended for basic usage.

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.

View solution in original post

Irena
Explorer
78 1 13