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Google Shopping Campaigns For Product Variations

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Irena
Pathfinder
121 1 22

Hello,

 

Looking for advice regarding Google Shopping Campaigns for product variations.

If we have a small catalog, is it better to create one campaign with both variations in it, or to create two separate campaigns for every product variation?


Can someone advice? Thanks!

Accepted Solution (1)

Accepted Solutions
EmmanuelFlossie
Shopify Partner
1704 115 406

This is an accepted solution.

There are a lot of different scenarios, that will result in different tactics.

Best way to find out what fits best for you is to test it out.

 

However, in general, 1 campaign would be recommended for basic usage.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Partner.
Need Data Feed or Google Shopping support? Get in touch.

View solution in original post

Replies 2 (2)
EmmanuelFlossie
Shopify Partner
1704 115 406

This is an accepted solution.

There are a lot of different scenarios, that will result in different tactics.

Best way to find out what fits best for you is to test it out.

 

However, in general, 1 campaign would be recommended for basic usage.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Partner.
Need Data Feed or Google Shopping support? Get in touch.
Irena
Pathfinder
121 1 22