Google Shopping Campaigns For Product Variations

[Irena]

Hello,

Looking for advice regarding Google Shopping Campaigns for product variations.

If we have a small catalog, is it better to create one campaign with both variations in it, or to create two separate campaigns for every product variation?

Can someone advice? Thanks!

[EmmanuelFlossie · Accepted solution]

There are a lot of different scenarios, that will result in different tactics.

Best way to find out what fits best for you is to test it out.

However, in general, 1 campaign would be recommended for basic usage.

[Irena]

Thanks!