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Google Shopping Feed for 2 domains in 1 store

Vaun
Shopify Partner
3 0 0
I have two Shopify domains in one store. One domain specifically tailored for Australia (com.au), and the other one is SHOP"Brand Name".COM , which is designed to target the United States. I'm looking for suggestions on how to set up a shopping campaign specifically for the USA. Currently, I have one feed that is already targeting Australia with the .COM.AU website. However, the Merchant Center only allows registration of a single domain. How can I set up a shopping feed that directs to the .COM (USA) while using the same Shopify store? I'll also be using the same Google Ads account. 
 
Accepted Solution (1)

EmmanuelFlossie
Shopify Partner
2990 222 716

This is an accepted solution.

First you need to setup an advanced account for Google merchant center: https://support.google.com/merchants/answer/188487?hl=en

 

Then use the data feed app: https://apps.shopify.com/multiple-google-shopping-feeds

 

Yes you can use the same google ads account.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

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Replies 22 (22)

EmmanuelFlossie
Shopify Partner
2990 222 716

This is an accepted solution.

First you need to setup an advanced account for Google merchant center: https://support.google.com/merchants/answer/188487?hl=en

 

Then use the data feed app: https://apps.shopify.com/multiple-google-shopping-feeds

 

Yes you can use the same google ads account.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
Vaun
Shopify Partner
3 0 0

Super, thank you for sending those through. I've requested MC for an advanced account, hopefully that comes through. 

wdurrani
Tourist
24 0 1

How long did it take you to get an advanced account?

WD
EmmanuelFlossie
Shopify Partner
2990 222 716

3 to 5 business days. Sometimes the next day, it depends on how busy Google is.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
wdurrani
Tourist
24 0 1

Thanks

WD

Salil1
Shopify Partner
32 3 13

Hi @Vaun 

I assume you are using Shopify markets to create the .com domain for US. You cannot use the same Google merchant center account for .com and .com.au websites. Google merchant center only allows a single domain. My suggestion is as follows

1. Create another merchant center
2. Use an app like our Nabu for Google Shopping Feed. We support multiple merchant centers for a single store
3. Use the new merchant center for US products and the original merchant center for AU products.
4. Since there is no restriction on the number of merchant center accounts you can connect with a single Google Ads account, You can use your existing Google Ads account to run ads.
Please reach out to our support team if you have any questions.

Co-Founder AdNabu, Creator of Goshu - Backups, Restore & Export, Nabu for Google Shopping, Facebook & Instagram
Vaun
Shopify Partner
3 0 0

Thank you for explaining that Salil. But I don't believe we can have the same product in 2 feeds, keeping in mind it would carry the same item id. What do you think?

sampymishra
Shopify Partner
296 10 35

Hi @Vaun 

 

You will not have the same ID for two feeds as the default Id for the US feed would be Shopify_US_<product ID>_<variant ID>, and for Australia, the feed would be Shopify_AU_<product ID>_<variant ID>, hence there would be no duplication.

Sampy Mishra | Customer Success Manager @ AdNabu

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EmmanuelFlossie
Shopify Partner
2990 222 716

That is not a recommended setup.

Simply use the same ID for all countries, each feed for each target country is considered seperate, even if you change the language.

 

The reason it is best to use 1 and the same ID, is so that your remarketing code works for all feeds. otherwise you need 1 unique tag for each product id, which will cause bloated coding.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
wdurrani
Tourist
24 0 1

Are you sure having multiple merchant centre accounts, not subaccounts, under the advanced account is not a policy violation? 

WD
EmmanuelFlossie
Shopify Partner
2990 222 716

Long time ago Google Merchant Center Advanced accounts did not exist. So if a business targeted multiple countries with different domains, then you must create a new account.

This is all with Google's policies. Even now, it is still ok, but you will get approved much easier if you setup an advanced account in this case.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
wdurrani
Tourist
24 0 1

Ok, thanks for the explanation. I am waiting for an Advanced Account approval.

For now, this is what I have done.

 

I manually created a GMC account for the first target country. I have lodged an Advanced Account request for this GMC account.

I created a second GMC account using the Google & YouTube app for the second target country. I used the same email address I used to create the first GMC account manually for the first target country.

I am sending the feed to the first GMC account via the app you suggested in your other posts, and it is working ok. The feed to the second GMC account is sent via the Google & Youtube app. 

 

Both of these GMC accounts are shown under the same email address.

Have I done it correctly so far? After my Advanced Account request is approved, I will get a new GMC account ID, and my first GMC account will become a subaccount, but I don't know what will happen to the second GMC account created by the Google & YouTube app. Will it also become a subaccount?

Your feedback will be much appreciated.

Thanks

WD
EmmanuelFlossie
Shopify Partner
2990 222 716

It will most likely not work.

 

What you need to do is for the second sub account, add a different email address.

Then link your second website that has a different TLD using the alternate email address.

 

Alternatively a better solution is to use: https://apps.shopify.com/multiple-google-shopping-feeds

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
wdurrani
Tourist
24 0 1

Yes, that's the multi-feed app I use for the second TLD. I intend to use it for a third target country, TLD once the Advance setup is approved.

 

Should I use this app for all GMC accounts and uninstall the Google & YouTube app?

WD
EmmanuelFlossie
Shopify Partner
2990 222 716

If you are using multifeeds then I would disconnect GMC in Google and youtube, and just use this app for the conversion tracking, remarketing and google analytics 4.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
wdurrani
Tourist
24 0 1

Ok, I'll look into that. Thanks 

WD
wdurrani
Tourist
24 0 1

I tried this setup. However, I could not configure Google Analytics and conversions for non-primary target markets' TLDs (one ****. com and other ****.nz  and my primary market is ****.com.au

 

I intend to run Google Ads PMax campaigns for each target market and I think reporting conversions from every TLD will be important for PMax campaign optimisation.

Thanks

WD
EmmanuelFlossie
Shopify Partner
2990 222 716

Consider setting up conversion tracking manually.

 

<!-- FEEDARMY START Global site tag (gtag.js) - Google Ads V2.2 -->
<!-- For the latest and updated code or tutorial: https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/ -->
{% assign fa_send_to = 'AW-123456789/abcdefghijlklmnopq' %}

{% comment %}DO NOT EDIT BELOW{% endcomment %}
{% if fa_google_coding %}{% assign fa_google_coding = true %}{%- else -%}{% assign fa_google_coding = false %}{%- endif -%}
{% assign fa_google_ids = fa_send_to | split: "/"  %}

{% if fa_google_coding == false %}
<script async src="https://www.googletagmanager.com/gtag/js?id={{fa_google_ids[0]}}"></script>
{%- endif -%}
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', '{{fa_google_ids[0]}}', {'allow_enhanced_conversions':true});
  var checkout = window.Shopify.checkout;
</script>
{% if first_time_accessed %}
<script>
  gtag('event', 'conversion', {
      'send_to': '{{ fa_send_to }}',
      'value': checkout.total_price_set.presentment_money.amount,
      'currency': checkout.total_price_set.presentment_money.currency_code,
      'transaction_id': '{{ order_id }}',
  });
  var enhanced_conversion_data = {
    {% unless billing_address.first_name == blank %}"first_name": "{{ billing_address.first_name }}",{% endunless %}
    {% unless billing_address.last_name == blank %}"last_name": "{{ billing_address.last_name }}",{% endunless %}
    {% unless checkout.email == blank %}"email": "{{ checkout.email }}",{% endunless %}
    {% unless billing_address.phone == blank %}"phone_number": "{{ billing_address.phone }}",{% endunless %}
    "home_address": {
      {% unless billing_address.street == blank %}"street": "{{ billing_address.street }}",{% endunless %}
      {% unless billing_address.city == blank %}"city": "{{ billing_address.city }}",{% endunless %}
      {% unless billing_address.province_code == blank %}"region": "{{ billing_address.province_code }}",{% endunless %}
      {% unless billing_address.zip == blank %}"postal_code": "{{ billing_address.zip }}",{% endunless %}
      {% unless billing_address.country_code == blank %}"country": "{{ billing_address.country_code }}"{% endunless %}
    }
  };
</script>
{% endif %}
<!-- FEEDARMY END Global site tag (gtag.js) - Google Ads V2.2 -->
Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
wdurrani
Tourist
24 0 1

Thanks for that. I want to get things done without touching the code. Maybe Google & YouTuber App will get some updates in this regard.

WD
wdurrani
Tourist
24 0 1

And also please tell me where I do copy this code if I have to go in this direction?

 

Thanks

WD
EmmanuelFlossie
Shopify Partner
2990 222 716

Instructions are included in the code, please check the link tutorial provided.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
wdurrani
Tourist
24 0 1

Thanks for that.

For now, I'll not go into modifying the code.

 

I think I can get the conversions recorded in Google Ads on primary and other target country TLDs if I use Google & YouTube App for the primary domain and Multifeed app for the others.

WD