Google Shopping Feed - sag_organic parameters

Google Shopping Feed - sag_organic parameters

cld88
Visitor
2 0 1

I use the Google sales channel app which feeds to Merchant Center. I use that feed to run Google Ads - shopping campaign. I have utm tags set up in Google Ads to track this. However, in my ads account it returns the landing pages appended with:

 

&country=GB&currency=GBP&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic 

I understand this is from the Shopify Google feed and is used to track organic shopping clicks. But I want to track paid clicks and this appears to be getting in the way. Google Ads still tracks conversions but it's... untidy in Analytics etc. 

A search of the issue shows you used to be able to set feed rules in Merchant Centre but apparently not any more.

Any ideas?

 

Replies 5 (5)

EmmanuelFlossie
Shopify Partner
4007 312 901

If google shows ads, it will remove the free UTM part, and consider it paid. All tracking for that click on an ad will be tracked for all ads.

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Cake_Eater
Visitor
2 0 0

We have been starting to build out our google ads recently. We are starting to get conversions from the ads at a pretty good rate now, but shopify still reports the source of all of these conversions as sag_organic. That is to say it does not seem like the utm parameters are being stripped out. I should mention so there is no confusion, we are a small site so I can see a 1 to 1 relationship with a conversion reported in google ads and the order in shopify. I could be missing something, but it appears that the shopify utm parameters referenced above are still making it even after a customer clicks a google ad. 

EmmanuelFlossie
Shopify Partner
4007 312 901

Yes, that sounds correct by design.

I would honestly not mess around with the UTM tags, unless you know 100% what you are doing.

I myself, don't change anything.

Let Google automatically handle it all, it should work all correctly.

 

 

Maximize Your Google Shopping Performance
Get in touch for expert guidance. Need Google Merchant Center or Google Shopping support?
Get expert help from Emmanuel Flossie, a Google Shopping Specialist, Google Ads Diamond Product Expert, and award-winning Google Product Expert (Education 2021 & Tailwind Champion 2023).
Cake_Eater
Visitor
2 0 0

I must be blind. I am able to follow your instructions all the way to the data sources, but after that I cannot see anywhere to edit the attribute rules. 

EmmanuelFlossie
Shopify Partner
4007 312 901

That means you first need to enable advanced data source managament.

Here is a guide:

Maximize Your Google Shopping Performance
Get in touch for expert guidance. Need Google Merchant Center or Google Shopping support?
Get expert help from Emmanuel Flossie, a Google Shopping Specialist, Google Ads Diamond Product Expert, and award-winning Google Product Expert (Education 2021 & Tailwind Champion 2023).