Google Shopping - Product Names

Tiles_Shop
Excursionist
26 0 7

I run an online shop and am not allowed to advertise with the manufacturer's product names. I only advertise on Google Shopping. I need help with the following, here is an example: The customer is looking for product Gucci, then the product Gucci should also be displayed on Google Shopping, but with the name Prada. It is possible, as my competitors do the same. Is there anyone here who can help me with that? I use Shopify.

Replies 3 (3)

EmmanuelFlossie
Shopify Partner
2999 223 719

First, you as a reseller are required to add accurate product identifiers, this means if the manufacturer has assigned a barcode, then you need to submit the brand value + GTIN (barcode)

 

If you don't your products may become limited or disapproved.

 

What you are looking for is not possible to be added in the product information.

 

a) Google will associate people searching for a specific brand, show other brands. This is not done by what is added in the data feed, but Google automatically makes an association. This behavior is controlled by Google, not the merchant.

 

b) You are not allowed to mention other brands, or products in your title or description, this is a violation of editorial guidelines: 

 

https://support.google.com/merchants/answer/6324415

https://support.google.com/merchants/answer/6324468

https://support.google.com/merchants/answer/2877578

 

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
Tiles_Shop
Excursionist
26 0 7

Thank you for your reply! I wonder why my competitors made it. There must be some way to do this. If you want, I can show you examples.

EmmanuelFlossie
Shopify Partner
2999 223 719

If your products are white labeled, then you are allowed to rebrand them, but you need to get approval from the manufacturer. I recommend you ask for more details from the manufacturer.

 

You could analyze what your competitors did, however it does not mean they have followed policies. So if they violated any policies, that would put the products and or account in danger of suspension.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.