Google Shopping requers MPN and GTIN

New Member
7 0 0

Google Shopping requers MPN and  GTIN. But I added so many different  vendors and  merch on my site via Oberlo. Is contacting everyone would be my only one option in order to get MPN and GTIN?

Replies 6 (6)
Shopify Partner
1237 68 294

Google's policy state that when a manufacturer has assigned a barcode, then you are required to fill out the GTIN attribute. Failing to do so leaves your account at risk for a suspension.

Also not filling out all required attributes will reduce your potential traffic.

By following the guidelines, you will improve your standing and potential traffic.

More info :

Hope this helps.

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
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Shopify Expert
802 23 198

Albina, if a product has an MPN or GTIN, it's best practice to enter their value as the relevancy will help campaign performance. However, if a product doesn't have either of these codes, then you can set the identifier_exists field to false, which will allow those fields to not exist, letting the products get approved.

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New Member
1 0 0

Josh - i need the same help but I am unable to be successful at this. I keep getting rejected from surfaces across google because i have all custom products and google requires me to have either 2 out of the 3, gtin, mpn, and or brand. I am able to make a brand name. But what do i do if i dont have either one of those. I have tried adding a field in my feed for identifier exist and set it to "No" yet i still have no luck and i remain ineligible. Please help

New Member
4 0 0

I have the same problem!!! I wrote to Google, Oberlo, AliExpress and Shopify but I can't active the Google Channel because Merchant asks me the gtin every time. I have also registered the product as personal product but this solution don't work. Moreover, Oberlo or Aliexpress doesn't give me the Gtin.

Has someone found a solution!!!





8 0 1

Nope. No Solution. Sorry Guys

Shopify Partner
104 3 13

Hi @Albina_Mamatova 

Google requires GTIN or MPN just to increase your chances of getting discovered by your potential customers. In case you do not have one it is okay you can pass a null value to Google Merchant Center. You will see a warning in the Google Merchant center regarding missing GTIN.

You can also use an app to manage your merchant center feed and handle the issues. 

You can check the Easy Google Shopping Feed app by AdNAbu, which manages your merchant center feed and other advanced features such as Multilanguage, Multicurrency, and Metafields. 

You can also get in touch with our experts and request a demo. 

Hope this helps.


Sampy Mishra | Customer Success Manager @ AdNabu

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