Google Shopping requers MPN and GTIN

New Member
7 0 0

Google Shopping requers MPN and  GTIN. But I added so many different  vendors and  merch on my site via Oberlo. Is contacting everyone would be my only one option in order to get MPN and GTIN?

Replies 8 (8)
Shopify Partner
2572 186 622

Google's policy state that when a manufacturer has assigned a barcode, then you are required to fill out the GTIN attribute. Failing to do so leaves your account at risk for a suspension.

Also not filling out all required attributes will reduce your potential traffic.

By following the guidelines, you will improve your standing and potential traffic.

More info :

Hope this helps.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Premier Partner.
Need Data Feed or Google Shopping support? Get in touch.
Shopify Expert
1000 42 261

Albina, if a product has an MPN or GTIN, it's best practice to enter their value as the relevancy will help campaign performance. However, if a product doesn't have either of these codes, then you can set the identifier_exists field to false, which will allow those fields to not exist, letting the products get approved.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required):
1 0 0

Josh - i need the same help but I am unable to be successful at this. I keep getting rejected from surfaces across google because i have all custom products and google requires me to have either 2 out of the 3, gtin, mpn, and or brand. I am able to make a brand name. But what do i do if i dont have either one of those. I have tried adding a field in my feed for identifier exist and set it to "No" yet i still have no luck and i remain ineligible. Please help

4 0 1

I have the same problem!!! I wrote to Google, Oberlo, AliExpress and Shopify but I can't active the Google Channel because Merchant asks me the gtin every time. I have also registered the product as personal product but this solution don't work. Moreover, Oberlo or Aliexpress doesn't give me the Gtin.

Has someone found a solution!!!





8 0 1

Nope. No Solution. Sorry Guys

1 0 0

but what if you have all the information filled out and still get rejected even if the GTIN and MPN are filled out???

Shopify Partner
282 8 33

Hey @Albina_Mamatova 


Google Shopping requires these fields as it helps them to rank your product better. If you have not provided the mpn your account will be at a risk of suspension. However, you can get away if you leave the GTIN blank.


You can check the Easy Google Shopping Feed app by AdNAbu, which manages your merchant center feed and other advanced features such as Multilanguage, Multicurrency, and Metafields. 

You can also get in touch with our experts and request a demo. 

Hope this helps.



Sampy Mishra | Customer Success Manager @ AdNabu

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1 0 1

If google has an application integrated into Shopify, why would a dropshipper be required to have a GTIN code and they know that Oberlo handles all products and codes?  I'm noticing that Amazon has no guidance specifically for Dropshippers either.