Google shopping vs. facebook

[lakabarra]

I sell plants, unique, rare plants, but plants are still low cost items, one plant is between $6.5 adn say 15 (AUD). I ran across google shopping. Would google shopping be worth it for 1) low cost 2) hand made (home grow) items? My key words would probably be a certain plant name preferably the rarer ones.

[DuaneBrown]

The two things that matter in Google Shopping are your product titles and your price. It's worth trying out Google Shopping for a few months. This way you can see if you can make sales and grow it over that time. If these plants are super rare, then your search volume might be low. You can look at doing remarketing on Google and dynamic product ads on Facebook to target ads at people who have been to your site and have not converted.

[lakabarra]

Thanks for that! If the search volume is low - is it that you pay less? The payment is not overly clear but that is the case with facebook as well.

[DuaneBrown]

No, you won't pay less if the search volume is low. 

[vinods · Accepted solution]

Hi @lakabarra 

Since its a home grown and rare products first i suggest increase the price a bit of your products.

Also regarding Google Ads That gives more conversion than FB ads. When you set up google shopping campaigns correctly and do in-depth manual optimization it will definately give you conversion, You can start as low as $10 per day.

I have handled Google and Bing Campaigns for shopify merchants selling various products when the website is done correctly  and the campaigns are set up correctly with in-depth optimization it gives sales from $150 per month to $900+  a month in span of 3 months.

Let me know you need one on one support and also i can give your Free website audit report after looking at your website and suggesting sompe changes if needed before you proceed for campaigns