Google Smart Shopping

Solved
Irena
Explorer
78 1 13

Hello,

• Can someone explain the difference between Google Smart Shopping and Automated bid strategies (Target ROAS, Maximize clicks)?
• To what campaign type it's best to switch our existing standard shopping campaigns if we already have about 100 conversions?
• Should we change the campaign type in existing campaigns settings or should we create the new Smart or automated campaigns separately?

Thanks!

Accepted Solution (1)

Accepted Solutions
EmmanuelFlossie
Shopify Partner
1234 67 291

This is an accepted solution.

Smart campaigns take priority, so you should not get any clicks for products that are available in both campaign in the standard campaign, only the smart shopping campaign.

When pausing smart shopping, and unpausing standard, yes standard will continue to run, and may take a hit on performance, and can take 2 to 3 weeks to get back to previous levels.

Yes, Smart Shopping uses all historic data, from all campagins/

 

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.

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Replies 5 (5)
EmmanuelFlossie
Shopify Partner
1234 67 291

You can not compare Smart Shopping with automated bidding.

Instead Smart Shopping vs standard shopping.

Smart shopping, is fully automated and target both shopping ads and display ads.

Standard shopping, is purely shopping ads, and you need to manually manage the campaign.

Now within standard shopping you can compare all the different bidding strategies, and you should use the strategy that best fit your goals. Do you want to maximize clicks? Or do you want to be profitable?

Depending on your goals, you need to decide yourself which one fits your goal.

 

Whether to choose smart or standard shopping, also depends on your goals and knowledge. If you find that you prefer to spend your valuable time on more important things, then use smart shopping. If you have enough time to maximize your setup use standard.

Or instead, look at what yields the best results. Test smart shopping for 2 months and compare the results and choose whichever you see performs better.

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.
dylanpham
New Member
1 0 1

Hello,

1) Can someone explain the difference between Google Smart Shopping and Automated bid strategies (Target ROAS, Maximize clicks)?

The campaign type is different from bidding strategy. 
+ With the campaign type you will have:
a) Search: Standard Search Ads, Dynamic Search ads
b) Shopping: Standard Shopping ads, Smart Shopping ads
c) Display:....
+ With the bidding strategy you will have: manual CPC, Maximize click,...
===> Depending on which campaign type you choose you can have different bidding strategy for them for example if you choose Smart Shopping you will have Target ROAS bidding.

2) To what campaign type it's best to switch our existing standard shopping campaigns if we already have about 100 conversions?

Right now with Standard Shopping you only have 3 options of bidding: manual cpc, maximize click and Target TROAS. In this case you need to check that with your 100 conversions do they have value tracking? 

If YES ==> Highly recommend use tROAS to optimize for your performance
If NO ==> You should choose maximize click if you want to optimize for traffic and if you want to more control in your campaign please choose manual CPC.

3) Should we change the campaign type in existing campaigns settings or should we create the new Smart or automated campaigns separately?

Nope you can not change the campaign type in the existing  campaign you have to create the new one.

 

Hope these information helps you.

 

Irena
Explorer
78 1 13

@EmmanuelFlossie and @dylanpham, thank you for clear explanations! Finally I got it!

I'll give Smart Shopping a try, therefore I have 2 questions:

  • When creating a new Smart Shopping campaign, is it needed to pause all standard campaigns or can we do A/B testing?
  • Will those paused campaigns perform the same way after unpausing them, if we find that Smart Shopping not profitable for us?
  • Does Smart Shopping use already gained data from all our existing campaigns or it will learn from scratch?

Thank you for clarifying!

EmmanuelFlossie
Shopify Partner
1234 67 291

This is an accepted solution.

Smart campaigns take priority, so you should not get any clicks for products that are available in both campaign in the standard campaign, only the smart shopping campaign.

When pausing smart shopping, and unpausing standard, yes standard will continue to run, and may take a hit on performance, and can take 2 to 3 weeks to get back to previous levels.

Yes, Smart Shopping uses all historic data, from all campagins/

 

I'm a Google Shopping Specialist and a Google Ads Diamond Product Expert (Only 9 Google Ads Diamond Experts in the world!), also I'm a Google Premier Partner
. Need Premium Data Feed Management Support? Get in touch.

View solution in original post

Irena
Explorer
78 1 13

@EmmanuelFlossie thank you!