Growing Our Online Sales

[larryscatch]

Hello!

We're relatively new to online sales and set up our Shopify store a few months ago. While we've been able to reach existing customers, we're looking at new ways to grow our online customer base. 

Hoping for any recommendations on where we should start to grow online sales:

• What marketing channels should we explore? (we've tried Google Ads and Meta but are struggling with conversions)
• How should we optimize our website pages?
• How should we think about the online marketing funnel? How can we optimize? 
• Any other tips and recommendations? 

Thanks in advance for any thoughts/feedback! 

For context, our business sells Atlantic Canada seafood in Toronto. For online, we deliver directly to consumers doors across Ontario. 

Our website: www.larryscatch.com

[SEOAnt-Zoey]

Hi,

I have browsed your website and here are my suggestions:

1. The website can be made more visually appealing. A visually appealing and high-quality website can make users feel more comfortable and increase trust. A beautiful and sophisticated website will give a better sense of reliability.

2. On your homepage, you can place the "Where do your seafood come from" section more prominently. Providing real information about your business will make users feel that the store is real. The earlier the trust is established, the more likely users will continue browsing. I think this is particularly important for people buying seafood.

3. On your product pages, there are no pictures showing the source of your shrimp, and there are no authentic customer reviews, making the page feel less credible and lacking feasibility.

4. The website can pop up some discount codes and coupons. If users are genuinely interested in trying out a purchase, lower prices will encourage them to place an order.

5. After searching for the keyword "Atlantic Shrimp," your website ranks 23rd, which is quite surprising. This indicates that "Atlantic Shrimp" could become a hot keyword for your website. The following two websites rank higher than yours: https://www.shoplongino.hk/ and https://fishy.vn/en.

Their meta descriptions include information about the shrimp's source, origin, and how they are caught, which are all details that seafood buyers are interested in. They also have customer reviews, star ratings, and pictures, which are very attractive.

This is your site：

Therefore, I suggest using two apps to achieve these improvements.

The first is the SEOAnt-AI SEO app with its "keyword feature":

1. It can let you know how much traffic the keyword "Atlantic Shrimp" brings to your website, and it can also show you the ranking of traffic sources for your website keywords.
2. SEOAnt-AI SEO app can also help you analyze your competitors, such as https://www.shoplongino.hk/ and https://fishy.vn/en, to see which keywords are driving traffic to them. You can select high-traffic, low-difficulty keywords used by competitors and see the changes after using these keywords.
3. Additionally, its speed optimization and backlink exchange functions can help your website rank higher, as Google places importance on site speed and backlinks.
4.You can directly use SEOAnt-AI SEO to manage the meta title and meta description of all pages on your website

The second is the Trustoo Product Reviews App, which can enable the review feature on your website. When used in conjunction with SEOAnt-AI SEO, it can provide star ratings and pricing reviews.

If you want to try SEOAnt -AI SEO , please click this link and enter the discount code: "SEOAnt-AI SEO40%OFF",AII Plan 40%OFF on the price page. It is valid for a long time.

If you want to try Trustoo Product Reviews App, please click this link to install it.

I hope these suggestions are useful to you. I wish you prosperous business and continued success.

Best regards,

[Peter_Datma]

Hi,

Beside the help you already got from other members, I can also offer a perspective, of course, from our area of expertise (Datma being a product analytics and reporting app). When moving into the online space, a good understanding of your product offering and how your potential customers are interacting with it is crucial to the success of any  e-commerce site. Data points like: which products are generating views and add to carts, which products have low (or high) conversion or abandonment rates. This visibility helps a store owner to be able to take actions in improving the product offer, the pricing or other factors that in the end would result in an improved overall conversion rate. 

Look at our demo (no signup needed) to have a better impression about what kind of measurements I have in mind:  https://demo.datma.io/shopify/reporting/metrics/1416 - this a direct link to a reports with all products with conversions, add to carts, abandonment rates.

Also, while checking your site I see that it is not loading, an error page is shown, beside the obvious fact that your potential customers are unable to see/purchase the site can be seriously penalised by Google and affect your organic trafic.

Best,

Peter @ Datma 

[Lakhan]

Some of the most trusted and efficient Apps, merchants must have in their stores, to run their business smoothly and drive business growth.

Pumper - A complete solution to all your sales problems. Makes your product page more engaging with the Pumper Bundles Volume Discount App. It helps you to set discounts like Quantity breaks and Bundle offers within a few clicks that attract the customer to buy more hence increasing your AOV(average order values).

Proveway PayPal Tracking Sync -Proveway syncs PayPal tracking from Shopify on autopilot. Syncing PayPal Tracking enables PayPal algorithms to track successful deliveries. Which avoids unwanted disputes, money on hold & reserves.

Klaviyo - To manage your e-mail marketing.

Yotpo - Stand out on search with Google Seller Ratings and Google Shopping Ads.