[HELP] Managing Google Ads Across Multiple Countries & Currencies

[Professorx1]

Hey everyone,

Our Google Ads account is currently set up in EUR, and we’re planning to expand into the UK (GBP) and the US (USD). Ideally, we’d like to keep everything within one Google Ads account for easier management, but we’re concerned if Google Ads will report values if the sale is done with different currencies.

If separate accounts per country are the better approach, I’m curious about the billing process. For example, if we open a UK Google Ads account in GBP, would we be able to pay with our European bank account in EUR? Or would there be currency conversion fees and commissions on every payment? With our current bank, any conversion from EUR to GBP comes with an extra fee, so we’re trying to figure out the most cost-effective approach.

Would love to hear your experiences and recommendations!

[Promer-Alena · Accepted solution]

Hi @Professorx1 

Google Ads does allow you to run multi-currency campaigns within a single account, but it reports conversions in the account's primary currency (EUR in your case). This can make ROAS tracking tricky if you're selling in GBP or USD. If accurate reporting is crucial, setting up separate Google Ads accounts per currency is often the better approach.

Regarding billing, Google Ads requires payments in the currency set for each account, meaning a UK account in GBP would need payments in GBP. If your European bank account is in EUR, you'd likely face conversion fees when funding the UK account. To minimize costs, consider using a multi-currency business bank account (like Wise or Revolut Business) or a payment card with low FX fees