Help me improve my bamboo socks store plz!

Help me improve my bamboo socks store plz!

Soulesocks
Not applicable
2 0 1

Hey friends, I've made my Shopify based e-Commerce store over the last 9 months, in order to sell bamboo fabric socks, created by established artists. 

 

With instagram marketing (1000 followers so far) we are managing to make 1 or 2 organic and ig driven online sales per month. Can anyone please take a look at our website and let me know parts that confuse them, need to be improved? How do you guys suggest that I create a better sales funnel on our website? Thanks so much! 

 

Our website is soulesocks.com

Replies 2 (2)

saim23
Visitor
2 0 1

Hi, I just checked your store. 2 are my recommendations for your store:

 

1-I think you can increase sales and convert traffic into customers by improving images of sock products. Currently, products are not as well.

2- Try to include images of socks only without shoe pairs.

3- Improve your site navigation bar (header) so that users can navigate the types of desire they need. for example items like men, women sock types.

OneMobile
Shopify Partner
169 16 35

Hi @Soulesocks 

 

I'm happy to help. 

 

Let's talk about your website first. I think, overall, your website looks fine, but it definitely can benefit from some further improvements:

 

1. Add a favicon to your website. A default favicon like this might not look trustworthy enough. Also, What is this code? Did you mean to give a discount code? If so, work on fixing it so it can display properly on your site.

2024-06-07_105629.jpg

2. The product images in this section look really blurry

2024-06-07_105804.jpg

 

But I don't think your website is the main reason you are experiencing low sales. I assume that it's because socks are the type of products that are too readily available (your customers can find them easily in many physical stores near them).

 

Hence, besides working on your website, I do recommend that you craft a detailed plan for branding to boost your brand awareness and your USPs (why customers have to buy socks from you when they can, as I said, get them easily from local retailers).

 

Some suggestions:

  1. Partner with KOLs in the fashion niche on TikTok, Instagram, etc. 
  2. Try creating viral content on TikTok 
  3. Since you mentioned your socks are created by established artists, I believe this is one of your USPs- it's designed by artists, not some random socks. Therefore, include a section to talk about/mention these artists to build your trust

I hope that this helps!

If you find my answer helpful, please hit the Like button or Mark as solution to show me some encouragement.
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