Help on getting visits and making my first sale

Solved
lolaflores
Excursionist
21 0 4

Hi! I am new to Shopify and ecommerce, I launched my online store (print on demand) 3 days ago. My niche are millennial dog lovers in Puerto Rico (the page is in spanish) and puertorricans and/or latin americans in the USA.  I am a little overwhelmed by all the overflow of instructions and information, since I am doing it all alone for now. You tube and emails to Canva, Shopify etc.. have been my teachers.

 

I have new likes in Instagram (4patas_pr) everyday and Facebook (4 Patas Puerto Rico) but still not much visits to my store and no sales. Please can someone give me feedback on my page? https://4pataspr.com and suggestions and ideas on how I can make my first sale (and the approximate time it takes to make a first sale on a new site).

 

Thanks!!

 

 

Accepted Solution (1)
FuFei
Pathfinder
82 5 14

This is an accepted solution.

hey @lolaflores ,

1st question: how long does it take to make a sale?

  • It varies between hours and months. It usually depends on the product type. Since your items tend to be an "aspirational" good rather than a "need-to-have", expect it to take longer. 
  • If you aren't running ads, the Instagram insights can be rather limited. There is a huge chance that the likes on your pages are people who like the photos buy don't even own a pet

2nd question: how to make your first sale

  • If you have already installed your FB pixel and Google tag set-up, the lowest hanging fruit would be to work on retargeting people who have already visited those specific product pages.
    • Facebook Funnel Pages.png
  • If you don't have any visitors at this point, you should spend some time building up your funnel
    • Ad Diag.png

 

 

Working on...
1. Product Lens (App that helps the middle of the funnel marketing)
2. Strategy + Tactics: Marketing Blog
3. Want store feedback? Try this free tool (You gotta give to receive)
4. 60-day SEO email course
5. FB Marketing 102 email newsletter

View solution in original post

Replies 3 (3)
FuFei
Pathfinder
82 5 14

This is an accepted solution.

hey @lolaflores ,

1st question: how long does it take to make a sale?

  • It varies between hours and months. It usually depends on the product type. Since your items tend to be an "aspirational" good rather than a "need-to-have", expect it to take longer. 
  • If you aren't running ads, the Instagram insights can be rather limited. There is a huge chance that the likes on your pages are people who like the photos buy don't even own a pet

2nd question: how to make your first sale

  • If you have already installed your FB pixel and Google tag set-up, the lowest hanging fruit would be to work on retargeting people who have already visited those specific product pages.
    • Facebook Funnel Pages.png
  • If you don't have any visitors at this point, you should spend some time building up your funnel
    • Ad Diag.png

 

 

Working on...
1. Product Lens (App that helps the middle of the funnel marketing)
2. Strategy + Tactics: Marketing Blog
3. Want store feedback? Try this free tool (You gotta give to receive)
4. 60-day SEO email course
5. FB Marketing 102 email newsletter
lolaflores
Excursionist
21 0 4
Thanks so much for taking the time to write and giving me your expert advice! I realize I have sooooo much to learn and do before i can get my first sale! I have not installed facebook pixel neither google tagging. So that are the next steps I am going to learn how to do and do.

I am still setting up Google shopping in my shopify store and for some reason i have not received google ads email yet to complete the setup. But first things first. I love that you send me the graphics to guide me and hope this helps other people just starting out like me.
davidjohnsons
Tourist
4 0 1

Hello , I am owner of Spencer Rutherford Shopify Store, When I started store I was really confused how to start marketing for my store. So I started Google Ads and Facebook Ads self but it was not converting and it was much expensive. Then I get advised by my one of friend to hire any professional or Agency for Marketing. They were using W2infotech services & they was happy with Store improvements & growth So we also decided to hire them and We started marketing, Their work was really unexpected & amazing growth We still using their services. So its advised to everyone use any professionls or Agency who can bring your Business to Next level.