Help on getting visits and making my first sale

[lolaflores]

Hi! I am new to Shopify and ecommerce, I launched my online store (print on demand) 3 days ago. My niche are millennial dog lovers in Puerto Rico (the page is in spanish) and puertorricans and/or latin americans in the USA.  I am a little overwhelmed by all the overflow of instructions and information, since I am doing it all alone for now. You tube and emails to Canva, Shopify etc.. have been my teachers.

I have new likes in Instagram (4patas_pr) everyday and Facebook (4 Patas Puerto Rico) but still not much visits to my store and no sales. Please can someone give me feedback on my page? https://4pataspr.com and suggestions and ideas on how I can make my first sale (and the approximate time it takes to make a first sale on a new site).

Thanks!!

[FuFei · Accepted solution]

hey @lolaflores ,

1st question: how long does it take to make a sale?

• It varies between hours and months. It usually depends on the product type. Since your items tend to be an "aspirational" good rather than a "need-to-have", expect it to take longer. 
• If you aren't running ads, the Instagram insights can be rather limited. There is a huge chance that the likes on your pages are people who like the photos buy don't even own a pet

2nd question: how to make your first sale

• If you have already installed your FB pixel and Google tag set-up, the lowest hanging fruit would be to work on retargeting people who have already visited those specific product pages.
  • 
• If you don't have any visitors at this point, you should spend some time building up your funnel
  • 

[lolaflores]

Thanks so much for taking the time to write and giving me your expert advice! I realize I have sooooo much to learn and do before i can get my first sale! I have not installed facebook pixel neither google tagging. So that are the next steps I am going to learn how to do and do.

I am still setting up Google shopping in my shopify store and for some reason i have not received google ads email yet to complete the setup. But first things first. I love that you send me the graphics to guide me and hope this helps other people just starting out like me.