Hi Everyone. I am a current MBA student working on a project studying marketing automation and marketing spend amongst small and medium-sized merchants in the e-commerce space. I'm seeking to better understand digital marketing activities, with a particular focus on Shopify merchants.
If you could spare a few minutes of your time to help us with the project by completing the following survey it would be greatly appreciated. E-Commerce Marketing Survey
Further, we are looking for volunteers to do a short interview with my group on their digital marketing experience. If anyone is interested in connecting with us, please DM me!
I was able to fill out your survey using my knowledge as someone who has been supporting merchants on the platform for almost a year now as well as my own experience running my own store.
I hope to keep this thread open for more contributors for you and your research.
Based on your questions, I do see you benefiting from utilizing our free trial on the platform if you haven't already. It's a great way to see the core features of the platform firsthand and actually see how you might be able to apply our features to your business' goals. Definitely a great way to get in the shoes of small business owners who use the platform.
Feel free to also checkout this blog post from us regarding marketing strategies for small business which you may find useful as well. Definitely let me know if there is anything else I can do for you.