Help with Google for e-commerce marketing? Which ones to sign up for?

[narrawatches]

 Hi, so I'm a newly launched business with my website at www.narrawatches.com

Currently, my operations are purely online where I get sales from the website and deliver orders to customers. I don't have any physical operations where I meet with customers or display my items other than a few promotional events here and there. Right now, I mostly use Facebook and Instagram to promote my products.

I've tried to sign up for Google programs but I get quite confused and honestly I end up feeling like I don't know what I'm doing. Google has so many things from AdWords, to Merchant Center, to Google Shopping, Google My Business, Google Analytics, and many more. The only thing that I've understood so far and have set-up is Google Search Console, which I had to ask for help from community members here too.

My question is, for an online store, which Google ecosystem applications are the best to sign up for and why?

Next is, given my current business model as a purely online store, is it advisable for me to set-up Google My Business?

Any help or feedback here would be greatly appreciated!

[vinods]

Hello @narrawatches 

I saw your website - https://narrawatches.com which is great and the products are great too. If you want to selling products online you can use Google ads (shopping ads, display ads, remarketing) Bing Ads and Facebook Ads . But initially i would suggest start with Google ads and then Bing Ads and then use facebook product ads. When setting up Google Ads and Bing Ads you need to make sure you setup the account and campaign correctly including your Merchant Center Feeds. 

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@narrawatches wrote:

 Hi, so I'm a newly launched business with my website at www.narrawatches.com

Currently, my operations are purely online where I get sales from the website and deliver orders to customers. I don't have any physical operations where I meet with customers or display my items other than a few promotional events here and there. Right now, I mostly use Facebook and Instagram to promote my products.

I've tried to sign up for Google programs but I get quite confused and honestly I end up feeling like I don't know what I'm doing. Google has so many things from AdWords, to Merchant Center, to Google Shopping, Google My Business, Google Analytics, and many more. The only thing that I've understood so far and have set-up is Google Search Console, which I had to ask for help from community members here too.

My question is, for an online store, which Google ecosystem applications are the best to sign up for and why?

Next is, given my current business model as a purely online store, is it advisable for me to set-up Google My Business?

Any help or feedback here would be greatly appreciated!

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[DuaneBrown]

Google can be confusing with all their different products and tools. When we help our ecom clients, this is what we suggest they sign up for.

Google Analytics: This will help you track your site visitors and what they are doing on your site. You can track revenue from your Shopify store, and make sure you understand which traffic sources are bringing you money. Make sure you turn on Enhanced Ecommerce to track revenue. Also make sure you link your Google Ads (AdWords) Account (see below) to your Google Analytics accounts.

Google Merchant Center: This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.

Google Ads (AdWords) Account: This is where you run and manage your Google Shopping and Google Search campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Search Console accounts... this helps make sure data is shared between them.

Google Search Console: This is a nice to have but you don't need it 100% right now since you site just launched. Since you already have it setup, I would keep it.

Google My Business: It's not easy to set this up if you don't have a physical locations...though if you do manage to set one up. It's good if people do a search in your city and find you.

Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy.. you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/stated checkout but have not bought anything.

Make sure you are running your ads from a business ad account and not your personal one. You should setup a Business Manager Account, which, will house and help you manager your ad account, instagram account, Facebook catalog and any Facebook related asset your business owns.

[katclever1]

Hey there! 

Congrats on your new store! If you're looking for a simple app to help you with your ecommerce marketing, Clever Google Ads is a free app that you can download to get started. The app requires a 5 step installation process that takes a few minutes. After installing, the app will generate your ads automatically and for free. I would recommend their Premium membership though. Since you are new to ecommerce and Google Advertising, the Premium membership will allow you to ask more questions and work directly with a personal account manager. You can download the app here. 

Best of luck!