You need a comprehensive approach and marketing strategies to increase the ROI of your new Shopify store. Here are some ideas that can be helpful:
1. Store Design
Design your store professionally by using custom themes for building trust. Online shoppers are more conscious these days due to several e-commerce issues like low-quality products, late delivery, and more.
2. Optimize For Visitors And Search Engines
Optimize your store pages and products for both visitors and search engines. Organic search gives the best ROI if the listing matches the user intent. Use high-quality and optimized images for quick loading.
3. Strong Social Presence
It takes just half an hour to check the authenticity of a store. Visitors may move to another alternative if there is no social proof and presence. Instagram, Pinterest, online communities, and YouTube are good options to enhance social footprints.
4. Checkout And Payment Methods
Your store must offer flexible payment methods and checkout options to increase ROI. A complex and poor checkout page can increase the number of abandoned carts.
5. Product Reviews
Products having good reviews by existing customers are more likely to be picked. Shoppers find it reasonable after going through the reviews of existing customers. No reviews mean they are risking their purchase. Reach out to previous customers to share their feedback on product pages.
6. Customer Support
Establish quick customer support offering multiple options like email, phone number, and chat support to address their queries. Increase the response rate to increase their trust.
7. Use Relevant Marketing Channels
PPC Ads, TikTok, and Meta Ads are some of the most used marketing channels by Shopify store owners. You should explore new options like Pinterest and X as well to dig out the desired audience.
A diverse marketing approach increases the chances of sales and growth. ConvertMate is a comprehensive SEO solution for Shopify with AI integration.
