Hope you all well.
So here our web page : oxalis-us.com --- Can you please advise what we can do to make this web site more sellable ?
We invest a lot into marketing (facebook ads mostly) we have about 100 visitors from facebook ads conversion and from this 100 visitors we have approximately 20-40 add to cart and at the end of day only 2 sales. Thats really sad we just stuck and not sure what to do in this situation. If someone has some similar issues please HELP !
A little info about our facebook ads : example that we show below it's date from 3 days (it's new one we was run advertisement for 2 month and here example of newest one)of running facebook ads 50$ per day. As you see we have great CTR for conversion, CPC normal 0.63 c per user. A LOT Adds to cart and almost zero results PLEASE HELP WITH ADVISE !!!!!
About us : we are pretty old company from Czech Republic and just start business in US. Also we distribut and have store in different countries. We have our own product it's coffee & tea. For US market we choose over 100 product that has the most sales.
So by this moment we try facebook ads for 2 month and 2 times change web design. PLEASE if anyone know what we doing wrong show us this mistakes.
Thank you and Best Regards,
Cause there are many add-to-carts but low sales so I would like to recommend reading this article: Strategies & Tips to Get More Sales on Shopify to help increase sales.
Also, this app: AVADA abandoned cart email marketing would be useful for you in this case. Below are some highlight features of the app:
Hope it helps!
Except for a few odd cases, I'd say that Google Ads will outperform Facebook Ads every time. Have you tried them?
If you choose to run Google Ads, you'll have to choose whether to run Google Search Ads or Google Shopping Ads. I actually prefer to use Google Search Ads because if you use the right tools, you have more control over who sees your ad and can control your budget more easily.
Use Aori to quickly create keywords out of your product feed for your Google Search Ads, and then use Unbounce to personalize your landing page. This combination is a winner!
Also you can use logrocket to track how people behave on your website when they click on a Google Ads. It's a lot more valuable than going through Google Analytics and seeing what pages they bounced off of.
Here are the tips by which you can improve your Facebook ads
Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting
Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:
You must also try this app Addyz. It will help you create branded catalogues and full funnel campaign strategies to increase your conversions and roas.
You could try building closer relationships with your visitors/customers by using SMS marketing, for instance. For this, try Senderium app (you will find it on Shopify app store) and start building your subscribers list.
The first thing you could do is add a pop-up to your store that you can use to collect user information and offer them something valuable in return. Over time, you will have many contacts that you can conveniently contact about various offers, updates, and much more.
To get a better understanding on how you can make pop-ups work for your store and start building a subscribers list, please read our article here.