High bounce rate, no sales.

[Cedric_Durand]

Dear,

I've recently started a shopify store www.cendren.com 

I'm using facebook ads to drive customers to my website, and I do get have around 20-30 visitors a day but absolutely no sales. I can't figure out what happens, according to my google analytics everybody bounces after 10-20 seconds when they arrive on the landingpage (https://cendren.com/collections/frontpage/products/soccer-ball-juggle-bags-children-auxiliary-circli...)

What am I missing that I can improve upon?

Thank you very much for your help in advance.

[lawrie___Messag]

Hi Cedric

Had a look at your site, think you've got a couple of things to do.

Landed on the Soccer ball Juggle bag. $0.00 - no mention of shipping costs. 

Unfortunately, it smells. Something isn't right. 

Think you'd be better off having a price on it in all honesty.

Nothing else on the site apart from 3 random products, no about us, this is where we're located.

Think you should look at these elements before you spend any more money on ads

[Cedric_Durand]

Thank you very much.

I've added some more info about the discount offer and I also added some urgency aspects.

Soon I will spent my time on a profesional looking "about us" page.

Are there any other things I can improve up on?

[Shrikant_Kale]

Hi Cedric,

Few points to consider -

1. In the first fold, there is no information provided about the store / brand and what does it stand for. Is it a store for sports accessories? Do you offer products specific to a sports?

2. The options mentioned at the top don't give out anything - Home, Catalog, Contact us. It provides you with a good opportunity to list down categories or collections that you have. 

3. There is no information regarding which geography do you cater to.

4. The number of products listed on the store are too few, and without any reviews. 

5. No social links.

Shoppers mostly buy from stores they trust. You need to do a lot to ensure that the first time visitors trust your brand enough to purchase from your store.

[Cedric_Durand]

Thank you very much.

I will definitely improve on those points.

[Asad_Shah]

I think what others are saying is pretty good

People think “what’s the catch?”

Building trustworthy-ness is super imports and having a decent looking social media page should do the tick. It’s easier to confer a follower to a buyer than a stranger. 

I guess you could say I’m being bias though. Instagram is my thing ?

[Cedric_Durand]

Okay thank you, but how does this instagram thing works?

I do have a personal instagram, but what are the do's and dont's for a bussiness instagram? Do you have any simple tips that will help me building a decent page?

Thank you very much in advance for your reply.

[Cedric_Durand]

Thank you very much, I will have a look at the video you've sent.

[fullbodylovedol]

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[Sam_Weiss]

Hi @Cedric, 

In my opinion and based on stat, you need to work on the site speed. Tendency is that due to site not loading immediately will make the visitor to click back. 

https://gtmetrix.com/reports/cendren.com/y4V10ROk

[Anh_Nguyen1]

Here is a few things you need to check:

Loading speed: When bounce rate is high and time on site are too low, try optimizing your page loading speed. Online shoppers are impatient creatures. They will not likely to wait for your site to finish loading within 10 seconds. Here is the relation between loading speed and conversion rate.

Ad relevant: 

Ad relevant is a factor that affects time on site and bounce rate. Online users, when clicking on your ads, expect to see what is being shown on the ads. Try to create advertisements those are relevant to your landing page’s content.

Internal Linking

Try to create internal linking on your landing page, to link to other pages within your site. It keeps user stay on your site longer.

Ad type:

If you are using the Facebook ad, try those ad types that help you increase time on site & reduce bounce rate

• Conversion ads
• Click-to-web ads, optimize for landing page view
• Remarketing on the frequency of visiting your site & time spent on your site

Ref:

Shopify Conversion Tracking: Conversion rate drops, what to do now?

Shopify Facebook Ads: 5 effective ad types to increase sales

[Cedric_Durand]

Thank you very much, I will check with godaddy.com what we can do about the loading speed.