How can a beginner in E-commerce marketing rank higher on Google?

marcilovieira23
Visitor
1 0 3

Hello,

Marcilo Vieira here,

I am new in E-commerce marketing. I built a this https://www.marcilo.com/ website but I do not understand how to bring it to the top of google pages. can anyone guide me?

Any help would be greatly appreciated.

Thanks!

 

Replies 5 (5)

jakubhalik
Shopify Expert
29 1 1

Shopify has meta descriptions exactly for this.

U should watch at least some short yt video abt SEO so ull understand the basics.

Then have ur keywords and think what type of things would people google search for relating to ur line of work.

Then just use all the products search engine listing and write there bunch of things in which ull try to naturally get there the texts that people would search for as much as people, same with pages seo, blog seo

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Brendan-Optily
Shopify Partner
87 10 23

Hi @marcilovieira23, what you're asking about is called search engine marketing. There are two ways to achieve this:

 

SEO - this is the things you can do without spending a huge amount of money, but does rely on you investing time in getting your website configuration right and creating great content. Shopify has a nice overview here of what you need to do. Also check out Google Search Console which is a free tool that will analyse your site's performance for Search. 

 

Paid Search & Shopping Ads - this is the quick hit which of course will cost hard cash. For maximum return, ensure your product catalog is integrated into the Google Merchant Centre which means you can be listed for free in Google Shopping. Of course you're going to need to spend on ads to ensure you appear on the home page when people search in Google for the products you sell. One great ad campaign to run in Google right now is their new Performance Max campaign type. We're seeing lots of great results for this campaign type recently.

 

I hope that helps. 

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flareAI
Shopify Partner
2405 223 537

Hello @marcilovieira23,


This is flareAI - Generating Sales from Google Search, on Autopilot. Helping Shopify merchants in generating $5+ million in sales from Google Search.


If my suggestions helps you, please Like and Accept solution to let me know


To get Found on Google, you have to consider submitting the store sitemap or a submit-to-index request on a regular basis. It can take time for Google to index your pages.


After submitting the sitemap, Google will take approximately 3–4 weeks for websites with less than 500 pages. 2–3 months for websites with 500 to 25,000 pages. 4–12 months for websites with more than 25,000 pages.


As your website is new it can take some time for Google to discover your website URLs. You can check whether Google knows your website exists by running site:yourwebsite.com in Google search. If there is at least one result, it means Google knows about your website.


I would like to give you some suggestions regarding your store to get better conversions.


1. Add the Home page link at the start of the main menu.
2. Add a banner or slideshow below the header section which helps the right visitors dive deeper into your website while also weeding out the people who won't find value in what you offer.
3. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
4. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.
5. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
6. Adding product reviews help build trust and loyalty, and most of the consumers will look for feedback before making a purchase decision.
7. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
8. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
9. Try to maintain the same image size while listing all products.
10. Add Buy Now button which will simplify the purchasing process for consumers, improving their customer experience.
11. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
12. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
13. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
14. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
15. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
16. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.


SEO only won't help your web pages rank better and higher in the search results. You have to keep sending regular store updates to search engines like Google. This will help to gain more visibility from your target audience, drive more traffic, and most importantly, increase conversions or sales. You will get less sales and traffic if your products are not found on Google. flareAI is a bot, so unlike a traditional stuff you don't need to do a thing. Apps & tools need you to learn skills, hire people and dedicate time to get stuff done. Bot is different, it does stuff for you saving you time & expense. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels.


If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.


Gina
flareAI

flareAI : Get Sales from Google Search, on Autopilot
$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing

soleseriouss
Trailblazer
316 10 38

Well, to be on the #1 page, takes time and a lot of effort. SEO is the thing that helps a website to perform well in the SERPs.

Online Sneaker Store - Soleseriouss

soleseriouss
Trailblazer
316 10 38

To bring any website in the top of google's SERPs, you need to do SEO!
Keyword research is the first step you need to do before you start link building.

Online Sneaker Store - Soleseriouss