How can I change my shopify url Structure

Replies 31 (31)
Shopify Staff (Retired)
Shopify Staff (Retired)
260 3 69

Hi, Gal Yish!

Lisa here from the Shopify Support Team. 

Are you wanting to condense the URL? If the customer accesses the product, through a collection, it will show the breadcrumbs of how the customer got there through the URL. 

Whereas, if the customer directly goes to the product from an original link, it will not show the breadcrumbs of how they got there. It would just show:

Although it will still have the additional fields, you can customize your product and collections URL to help reduce the length of the URL. 

To do this, click into the product or collection scroll down to 'Edit Website SEO' and click on the link, to update the product or collections name. 

If this was still really bothering you, you could always try adding URL redirects to condense the links. Here's how to add a URL redirect. 

Hope this helps to clarify! Please let me know if you have any questions.

- Lisa ?

Lisa | Social Care @ Shopify
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Shopify Partner
39 0 17

I have a related issue with that

The URL strcuture of Shopify is this:


I want it to be


It provides better SEO and better customer experience since shorter URL

Moreover since my website is in France, it has no sense to display the words "collections" and "products"


How could I play with that? (I'm fine playing with the code)


Let me know thanks!



Designs professional Shopify websites
5 0 20

That's something most Shopify users want. If you google 'charge url structure Shopify' you'll see that there are countless threads on forums, blogs and social media asking the same thing. I went above and beyond to explain Shopify support that this is really important and being able to change that would be so beneficial in many ways. 


Unfortunately, no luck! They keep saying that this has no value towards SEO, even thou Google specifically mentions that they favor short URLs. Furthermore, they don't really care that it's not user-friendly.


So there's not much that you can do, except change CMS.

13 1 3

Looking for the same change, may anyone got a solution to this. 😉

Spar King ⇒ ✓
4 0 11

I totally agree that Shopify needs to provide a simple way for us to configure to use shorter URLs. This is critical for SEO - it's been said and proven. Shopify, please put this on your queue to address. 


28 0 17

UP. Shopify : We pay your service, we need something SEO friendly ! 

Shopify Partner
20 0 5

Has this issue still been taken care of? Im also running a non-English online store, and it is weird that it says in the url about products or collections. I want to get rid of them.

New Member
1 0 1

really bad support. Im thinking to migrate my theme just for that... how cant you allow us to change our internal urls..?

New Member
2 0 17

This is a big issue from an SEO standpoint. We have started to migrate our client's accounts away from Shopify for this reason. To impose extra URL strings on to every user is not ideal. The Perfect URL structure should be:







It's a massive difference and makes for extremely messy URLS.


Sure you can setup a redirect. If you're a small business. Selling less than 100 products. My clients have over 6000 products in their store. I'm sure they don't want me blowing their entire monthly marketing budget on setting up redirects for every single new product they upload to the website on a DAILY basis.


Shopify, you need to fix this. It's unacceptable and ABSOLUTELY is crucial for SEO friendly URLs.

Shopify Partner
4 0 7

I really looking for sollution for this as well. Running shop with foreign language, and /collection and /product just looks ridiculous in non English URL.    Redirections are not the option. If Shopify can really be international, it really needs to tackle this issue.  

5 0 20

And this is just one of Shopify's many limitations. Easy Pinterest integration is another one and being able to edit the code of the Checkout page is another. Shopify is limited in so many ways, and their Support, even though they're polite, they're incompetent. In all my support tickets I never got a solution to my problem

New Member
2 0 3
Crazy this hasn't been solved hope it does soon.
New Member
1 0 2


This is an issu for us too. I see that the last post was in 2019. Is there any news about this?

Thank you!

New Member
2 0 5

Same problem here. That's ridiculous to be stuck with this shitty url structure, and especially with a non-english website

New Member
1 0 1

Somebody think in the user experience for the foreign languages user.... Shopify: You need to be inclusive, we all are paying your service as equals...

New Member
2 0 17

That's not what this thread is about. 


It doesn't solve the URL issue. That's a domain change only.

New Member
1 0 1

There's other, more efficient, ways to trace how the customers get to the product.

Shopify, please let us choose the structure our selves, all shopify sites are ranking lower than they could have been. Partly because google interprets the duplicated links as duplicated content.

Kind regards

New Member
1 0 0

Almost 3 years now and still no good solution.

The URL structure is indeed very important, shorter the better, especially for Google. Why hasn't Shopify added this feature yet, and how difficult can it be to implement?

A better structure would be:

Some of my websites are in Spanish and or Dutch. Having the word 'collections' would not make sense in the URL

Just give us the option to change the name of 'collections' in the URL.