How can I change the color of my email marketing unsubscribe link?

[CarlieEG]

Hello, my unsubscribe link on email marketing stays blue & I want it in my brand colors. I can't code, please send easy answer 🙂

[made4Uo]

Hi @CarlieEG 

Are you able to provide your website so we can take a look?

[CarlieEG]

Hi, it is myeasyglow.com. It is the automated email after signing up for
newsletters that give the issue. I changed the unsubscribe to see-through to
test. When sending a test email: on mobile it works but on Desktop it shows
as blue.

[Kimi]

Thanks for confirming, @CarlieEG.

Is it only on certain browsers and mail providers that you're seeing that blue unsubscribe button link?

Some mail providers, like Outlook for example, give users the option to use a dark mode when viewing their emails. At times, this can impact on the colour of your email texts and/or buttons, and the system may adapt it automatically for readability purposes.

If you'd like our team to take a closer look at this matter from our end, you can contact our Live Support team by logging in to your store via the Help Center here. Once logged in, select a topic that best fits your query or situation. From there, you'll be taken to a page with a list of relevant support articles, and you can scroll to the bottom of that page to select your preferred contact method with our team. We can then securely access your store to investigate the situation in more detail.

[CarlieEG]

Thanks, I suspect it is the case that all have different settings. Its ok,
thank you for your help.

[Kimi]

My pleasure, @CarlieEG!

I see that you linked your website in one of your initial replies, and it looks like you've yet to launch your store? Be sure to check out our launch checklist here prior to your grand opening, so that your store can be well prepared for a successful opening day.

We also have a really great blog here that details the different strategies you can focus on for your store's first 30 days. Feel free to have a good read of it to help build your business strategy!

[Kimi]

Hi, @CarlieEG.

Are you using Shopify Email for your email marketing?

If so, you can edit the unsubscribe link colour directly via the email editor by navigating to Marketing > Campaigns > Click the campaign you'd like to edit > Click Edit activity. From there, click the box which surrounds the footer of your email campaign, then a popup on the right hand side of your screen will appear, as seen below. You can then click Link colour to select your preferred colour for the unsubscribe button.

 

More information on creating and customizing your Shopify Email marketing campaigns can be found here on our help guide.

What kind of email campaign are you looking to send out? If you need some tips and examples to help with your email marketing strategies, I've curated a few resources that you can take a closer look at below:

• Best practices for Shopify Email
• How to turn email campaigns into sales
• Inbox inspirations: email marketing examples

[CarlieEG]

Thanks, I do this and on mobile it changes but on desktop it stays blue. So weird.

[CarlieEG]

HI, I'm using Shopify's Mail App