How can I improve my Facebook ad ROAS (Return on Ad Spend)?

[DracoStones88]

I have a small question:

I’ve been running Facebook ads for my Shopify store, spending $1,500/month, but my ROAS is only 1.5x. Most ads target broad audiences, and the conversion rate is 2%.

So how can I improve the ROAS effectively on this case.

Thank you

[BeeShare]

Hi! Besides running ads, you might want to consider growing organically through daily posts. I know it can be time-consuming, but you could give BeeShare a try. BeeShare transforms your product listings into engaging social media content with AI-generated hashtags, captions, and unique backgrounds to keep your posts fresh. Plus, you can publish or schedule them on Facebook, Instagram, and Pinterest simultaneously.

We also offer a free plan if you’d like to give it a try. Wishing you a fantastic year filled with exponential growth!

[vinods]

hi @DracoStones88 

what is your product line 

can i see your website 

[DracoStones88]

Here is the url of the product: https://fabvokab.com/products/feeling-extra-grinchy-today-sweatshirt-kids-teens-adults

[DaisyVo]

Hi @DracoStones88 

Improving your Facebook ad ROAS (Return on Ad Spend) requires focusing on better targeting, creative optimization, and refining your funnel. Based on your situation—spending $1,500/month, targeting broad audiences, and having a 2% conversion rate—here are some specific, actionable steps to boost your results:

1. Narrow Down Your Target Audience

• Broad audiences often waste ad spend. Start experimenting with custom audiences and lookalike audiences:
• Use data from your Shopify store (e.g., past customers, email subscribers) to create custom audiences.
• Build lookalike audiences from high-value customers (e.g., people who’ve purchased multiple times or spent the most).
• Use Facebook's audience filters to focus on demographics like age, interests, behaviors, and location that closely match your ideal customers.
• For example, if you sell seasonal items like your "Feeling Extra Grinchy Today Sweatshirt," target parents or gift shoppers who show interest in holiday shopping or themed clothing.

2. Test Multiple Ad Creatives

• Sometimes the problem isn’t the targeting, it’s the ad creative. People scroll fast, so your ad must stand out.
• Use lifestyle images or short videos of people wearing the sweatshirt to create an emotional connection.
• Add testimonials, reviews, or real-life images of customers (UGC - User-Generated Content).
• Run A/B tests on different copy styles: playful (e.g., "Grinch up your holidays!"), benefit-driven (e.g., "Comfy, stylish, and holiday-ready!"), and urgency-focused (e.g., "Limited stock for Christmas!").
• Make sure the headline and CTA (Call-to-Action) are clear and drive urgency. For example: “Shop Now – Before Holiday Shipping Ends!”

3. Leverage Retargeting

• Broad audiences are cold traffic, and not everyone will buy on the first visit. Use retargeting ads to convert them:
• Show ads to people who’ve visited your product page but didn’t purchase. Offer incentives like discounts (“Get 10% off – Limited Time”).
• Retarget cart abandoners with reminders (e.g., “Your cart is waiting!”).
• Try dynamic retargeting to show users the exact products they viewed (like your Grinchy sweatshirt).

4. Improve the Landing Page Experience

• Even with a great ad, a poor landing page can kill conversions. Check the link you shared—it goes directly to your product page. Here’s what you can do to improve it:
• Optimize for mobile: Ensure quick load times and a clean, user-friendly layout.
• Add urgency: Highlight "Limited Stock" or a holiday countdown timer.
• Show social proof: Include reviews, testimonials, or photos of customers wearing the sweatshirt.
• Make checkout seamless: Remove unnecessary steps and offer multiple payment options.

5. Focus on Your Ad Metrics

• A 2% conversion rate is decent, but the ROAS can still be optimized by lowering your cost per click (CPC) and increasing your click-through rate (CTR):
• Analyze which ads perform best (based on CTR) and double down on those formats.
• If CPC is high, refine your targeting to reduce wasted impressions.

6. Test Ad Placements

• If you’re only running ads on Facebook’s feed, you might miss opportunities. Try placements like:
• Instagram Stories and Reels (use vertical creatives).
• Facebook Marketplace (good for gifts and seasonal items).
• Audience Network for retargeting.

7. Seasonal Promotions and Bundles

• For a holiday product like this sweatshirt, create offers that feel timely:
• Offer bundles (e.g., “Buy 2, Get 1 Free – Perfect for the whole family”).
• Highlight fast shipping or guaranteed delivery before Christmas.
• Run limited-time discounts specifically for Facebook users.

8. Scale Winning Campaigns

• Once you identify high-performing ads, increase the budget gradually (e.g., by 10-20% every few days). Avoid scaling too fast, as it can reset the learning phase.

From my perspective, the key is to refine your audience and create irresistible ads that directly address your audience’s needs or emotions. The sweatshirt is fun and seasonal—play on that! Focus on storytelling and making people picture how this product fits into their holidays.

If you need any other assistance, I am willing to help.

Best regards,
Daisy

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I hope our expertise can help you.  

To improve the ROAS for your Shopify store, I would highly recommend implementing retargeting campaigns. Retargeting is particularly effective because it focuses on re-engaging users who have already shown interest in your products by visiting your site. These individuals are often more likely to convert, as they are familiar with your brand and have already considered making a purchase. By serving them personalized ads that remind them of the products they viewed or added to their cart, you can effectively nudge them back toward completing their purchase. This strategy is effective in reminding one-time users about the products they left behind, making it a powerful tool for boosting sales. 

While dynamic ads automatically show products based on user behavior, retargeting campaigns are more personalized and focused on specific interactions users had with your site. This means you can tailor your messaging and offers based on the unique browsing history of each visitor, which can lead to higher conversion rates.

To streamline the process of setting up these retargeting campaigns, you can consider using our Ako Marketing app. It offers features that simplify the creation and management of retargeting ads. By leveraging Ako's capabilities, you can easily implement effective retargeting strategies that not only enhance customer engagement but also improve your overall ROAS, helping you make the most of your advertising budget.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don't forget to like and mark it as a solution if you find this helpful.

[66marketings]

There a some options you can do to increase your ROAS

1- You can do some CRO on your store that will increase your Conversion Rate from 2% to 3% or more (this will increase your sales by 100%) and increase your ROAS
2- With the help of CRO you can increase your Average Order Value this thing will also increase your overall sales and ROAS

3- Increase your Repeating Orders (we called Lifetime Value of your customers) 

4- Also you can check your ad campaign performance chances are you can improve it 

and all of these things will increase your sales 5X to 10X or more in the next 3-6 months with the same amount of ad spend. And Let Us Know If You interested to do all these things we'll do it for you successfully. Contact Us: 66Marketings