How can I improve my Google ranking for my sneaker website?

[sneakerland]

Hi,

I would like to ask for a help because my site is not showing on google often or on first page. I would love to if some would be that nice and help me how to rank faster at top in google search. I have read some articles already by shopify and others but I am not sure if I got it correctly, thanks for any advices or help in advance.

Web Store: sneakerland.sk / https://sneakerland.sk/

[sneakerland]

Hello, you can reach me out and we can take a look on it.

[BrianFawkes]

While I don't understand the language, it seems you haven't been posting costumer testimonials or any form of feedback. Nowadays, such content is very important for gaining authority in the eyes of google. 

Also, making profiles on socials and posting backlinks to your store can boost your organic traffic rating (but it's not always possible). In general, the more referring domains there are that grant you a backlink or interact with your site - the better for your site's SERPs frequency. So, think about focusing on link building, either through paid links or by hiring a dedicated team to work on that front.

[sneakerland]

Hello,

thank you very much, by form of feedback you mean trustpilot or google reviews?

[MikeDavey]

Hey Brian

Just tieing into what the other guys said. As many social profiles as you can run will help with your digital presence. And as many directories, as you can manage to get your business listed with. In industry speak it's called citations. 

Here is a quick Canadian list. The number next to the site is the DA. It stands for Domain Authority. Just basically how trustworthy the site is to the search engine. 

Directory DA Score
maps.apple.com 100
facebook.com 95
bing.com 94
google.ca 93
foursquare.com 92
bbb.org 91
mapquest.com 89
here.com 84
businessdirectory.bell.ca 81
tomtom.com 80
websites.ca 79
bizcommunity.com 76
ca.nextdoor.com 76
justlanded.com 75
yelp.ca 69
yellowpages.ca 67
ca.kompass.com 66
factual.com 62
brownbook.net 59
communitywalk.com 58
infobel.com 58
spoke.com 58
storeboard.com 55
canpages.ca 54
tupalo.com 54
lacartes.com 52
trepup.com 52
411.ca 51
ca.showmelocal.com 50
cybo.com 50
ibegin.com 50
callupcontact.com 49
yellow.place 48
n49.com 47
ca.enrollbusiness.com 46
iglobal.co 46
canadaone.com 45
parkbench.com 45
expressbusinessdirectory.com 45
2findlocal.com 44
whodoyou.com 44
myhuckleberry.com 40
ourbis.ca 39
profilecanada.com 38
hotfrog.ca 37
cylex-canada.ca 30
ca.misterwhat.com 28
fyple.ca 27
canadianplanet.net 22

[flareAI]

Hello @sneakerland,

This is flareAI: your Fully Automated Free Sales Machine. I hope you're having a good day. We are helping Shopify Merchants grow their store presence in Google and other major sales channels and generate sales of $5 million in sales from Google Search, on autopilot.

If my suggestions is helpful to you, please let me know by giving a like or marking it as a solution.

I truly hope my suggestions on your store will help you increase your store presence and increase sales.

1. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.
2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
4. Add the correct social media accounts. The footer Facebook link is not redirecting to correct facebook account. Having social media for the store will help increase the traffic.
5. Add a FAQ page to provide information on frequent questions or concerns. Currently, FAQ link in footer is showing 404 page.
6. Add Buy Now button which will simplify the purchasing process for consumers, improving their customer experience.
7. Add About Us page which is a reflection of the purpose and personality of the business.
8. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

9. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
10. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
11. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
12. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

Your ongoing SEO efforts can only work if the page is indexed (found) by Google. Unless your site (or store) is many years old and has very few products, there is no guarantee that all the pages you carefully SEO'ed are actually indexed (found) by Google. flareAI automates the update submissions to all the major search engines. Let flareAI help you to grow your revenue on the world's best free sales channels.

Also I did a https://flareai.co Instant FOG on your store. Customers searching on Google are only able to find 6% of your site. The remaining 94% is missing from Google.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[sneakerland]

thanks a lot

[QuickCEP-]

hi @sneakerland ,

Very glad to hear from you.

 

This is QuickCEP ，a software that can help you increase your income.

I used the Google command to help you check the collection situation, and found a few problems so far, I hope it can help you.

Limited content

If you want to get more traffic from SEO, then your website should contain at least a thousand articles, otherwise it will be difficult to get a better ranking from search engines.

The title is too short

In the process of SEO implementation, the core is the layout of keywords. For example: if you want to sell a pair of Air Jordan shoes, you cannot directly write Air Jordan shoes in the title, because there are too many similar titles on the Internet, and it will be difficult for your website to rank.

You should add some words that customers often search before and after, such as: how to buy a pair of cheap Air Jordan shoes, so that the title is much longer, and you can get some long-tail traffic, which is helpful for the rank of SEO .

The website’s external links are insufficient

I checked and found that there are almost no backlinks on your website. Even though there are 43 results displayed here, most of the content has nothing to do with your website. You need to use some methods to strengthen the construction of your external website content, at least to ensure that your website has thousands of pieces of information. This also can effectively improve the keyword ranking of your website.

If you don’t know what backlinks are, please read this blog (https://backlinko.com/hub/seo/backlinks), which can help you to get more backlinks and improve your website’s ranking.

SEO is a long-term construction thing, and you need to be patient. Hope you will strengthen the construction of these three parts first. If you have more than a thousand content and thousand backlinks, your website will definitely get SEO traffic.

Besides, our product QuickCEP, a really cost-effective, useful marketing app. It helps you do all-round marketing automation with professional advice, build your customer data platform , and it also has chatbot function, which means you don't need to pay for Tidio any more. QuickCEPwill reward you with a 1-year free trial, and 10,000 free emails if you sign up now! I hope that I have answered your concerns!

If you find this answer helpful, please give us a Like and Accept the solution.

Best Regards,

QuickCEP

[sneakerland]

thanks a lot

[BlogPilot]

Hi @sneakerland!

A great way to boost the SEO of your store is to have consistent, high-quality and optimized blog posts. This gives the search engine crawlers more content to index and shows activity on your storefront.

Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!

https://apps.shopify.com/blog-pilot

Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!