SEO, AdWords, affiliates, advertising, and promotions
Okay so I have this new store, opened less than 2 weeks ago, it’s doing alright. I am getting around 1000-1500 visits a day but my conversion rates are less that 0.5, I need to increase this by a lot. I am targeting the right audience through organic traffic, and we have over 10 people every day reach checkout but do not purchase, I really need someone to give me some advice on how I can solve this, thank you!
my store is: www.techweargiants.com
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This is an accepted solution.
Hello @Alexander111 ,
Congrats on your new store and it's great that you started making sales. I'd like to make some suggestions to increase conversion rate and enhance design further:
1) Email marketing:
2) Checkout & Shipping:
3) Hero banner:
4) Products & Collections:
5) Page speed:
I hope these help and good luck! Feel free to reach out if you need any further assistance.
Best regards,
Eray Barslan | Shopify Developer & Designer
This is an accepted solution.
Hello @Alexander111 ,
Congrats on your new store and it's great that you started making sales. I'd like to make some suggestions to increase conversion rate and enhance design further:
1) Email marketing:
2) Checkout & Shipping:
3) Hero banner:
4) Products & Collections:
5) Page speed:
I hope these help and good luck! Feel free to reach out if you need any further assistance.
Best regards,
Eray Barslan | Shopify Developer & Designer
Hi @Alexander111,
Your store is looking pretty good so far, and the tech wear products are really very cool!
With that said, your site is missing a lot of branding fundamentals. You need to ensure a visitor feels they can trust you and to do that you need to include things on your store that indicate you are trustworthy.
So this means having an About Us page. You've already got a mission, and it's a pretty cool one:
So develop a content strategy to share it far and wide, and make yourself an authority on boosting confidence and creative expression!
To learn more visit the Shopify Help Center or the Community Blog.
Do you have an email list? You won't always convert them on the first path, but getting them on your email list will give you a way to nurture the relationship, which increases the likelihood of conversion in the future.
Hi @Alexander111 ,
You said you launched store only 2 weeks ago so its actually too early to conclude anything, Its great that you got some early customers so thats already working in your favour.
Here are things you should be doing at this point -
1- Install something like hotjar or clarity by mircosoft, this will allow you to see video of customer sessions when they are browsing your website so you can see what working or not.
2- Make sure Mobile design and user experience is your preference.
3- Build more trust - Call the customers and even call Abondant cart customers to take feedback, offer some freebees if need but get more input. Put phone number and email in header. Put trustpilot reviews on homepage, get more reviews.
4- Build social media - Make sure you are on all social media channels , doing daily or at least 3-4 posts weekly. Let people get to know you. make videos about your products, you can use canva or any similar tools.
Its really too early to worry about conversion rate, you should spend first 3 months to validate the business as much as possible.
Thanks,
Ishan
If you are getting around 1000-1500 visits a day and only 0.5%, it would be more likely considered to be on the low end.
But that could also be interpreted differently depending on if the visits came from one singular traffic source or multiple sources.
Even though you said organic but you didn't state the actual traffic sources - if it came through blogging or through videos or through specific social media platforms.
The type of conversion results would differ from platform to platform.
Also, you have to understand as a new brand, shoppers might not necessarily buy straight away after coming to the store. They want to find out if the brand can be trusted, if their delivery will arrive, if the products are as shown on the store etc.
On your site, there is NO visible basic Shipping information, NO Return/Refund policy, NO company information and NO social media handles.
It would be difficult to convince a shopper to part with their money.
For more details, you can check out my two videos about having add to carts but no sales:
And having store sessions but no add to carts:
Good luck!
Clarice
Hi there,
It's great to hear that your store is receiving a good amount of traffic, but I understand that low conversion rates can be frustrating. There are a few things that you can try to improve your conversion rates.
Firstly, consider implementing an affiliate marketing program. Affiliate marketing can help you reach a wider audience and increase your sales. With an affiliate program, you can partner with existing customers, creators, and influencers in your niche who will promote your products to their audience. When someone makes a purchase through their unique affiliate link, the affiliate earns a commission, and you get a sale. Most brands see around a 1% conversion rate with traditional marketing tools.
LoudCrowd can level up your affiliate marketing strategy with Ambassador Storefronts. These work exactly like affiliate links, except your creators have their OWN product page on your site where they can choose their favorite products of yours. It really bridges the gap between social and eCommerce.
Lastly, consider offering incentives to visitors to encourage them to make a purchase. This could be in the form of discounts, free shipping, or free gifts with purchase. Timed discounts in particular are huge for conversion. These incentives can motivate visitors to take the final step and make a purchase.
Let me know if you have any questions on the above!
Hello @Alexander111 ,
Firstly, congratulations on your new store and the steady flow of traffic! It's promising to see such engagement early on. However, I understand the frustration with low conversion rates. It seems like you're already doing a great job targeting your audience and driving organic traffic.
One strategy to consider is incorporating social proof to build trust and urgency among your potential customers. I recommend trying out the 'Iconic Sales Pops' app (https://apps.shopify.com/iconic-sales-pops). This app displays real-time notifications of recent sales and actions taken on your store, creating a sense of FOMO (fear of missing out) and credibility. These notifications can reassure hesitant buyers and encourage them to make a purchase.
By leveraging social proof, you can potentially increase conversions and capitalize on the interest you're already generating.
Give it a shot and see how it impacts your conversion rates. Best of luck with your store, and feel free to reach out if you have any more questions!
Hi @Alexander111,
To enhance your online store's conversion rate, consider using Pixc: Lifestyle Photos app. Enhancing visuals can increase customer engagement and trust, leading to more conversions. You can get 5 bonus images to elevate your product presentation and boost customer engagement if you sign up.
Give us a heads-up at [email protected] if you need any assistance.
Best,
Pixc
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