Solved

How can I improve my online store's low conversion rate?

Alexander111
Tourist
4 0 1
Click to expand...
Conversion rate 

Okay so I have this new store, opened less than 2 weeks ago, it’s doing alright. I am getting around 1000-1500 visits a day but my conversion rates are less that 0.5, I need to increase this by a lot. I am targeting the right audience through organic traffic, and we have over 10 people every day reach checkout but do not purchase, I really need someone to give me some advice on how I can solve this, thank you!

my store is: www.techweargiants.com

Accepted Solution (1)

ErayBarslan
Shopify Partner
32 9 15

This is an accepted solution.

Hello @Alexander111 ,

 

Congrats on your new store and it's great that you started making sales. I'd like to make some suggestions to increase conversion rate and enhance design further:

 

1) Email marketing:

  • You should collect customer emails and implement email marketing strategy. Return rate of email marketing is much higher than ads. Especially when there are customers reaching to checkout but not purchase. Instead of prodiving discount code at announce, follow:
    ErayBarslan_2-1681729801810.png
  • You can provide it right above footer, on announcement bar and in a popup. However If you're going to use popup, I'd suggest showing it after a while user starts interacting. Popups on load ends up annoying customers.
  • People reach out to checkout but don't purchose due to getting distracting, not having the card info and forgetting to buy later etc. If you have their email then great! Remind them about their purchase.

2) Checkout & Shipping:

  • You offer a free shipping but that's not stated clearly on cart and checkout pages and might lose some potential purchases:
    ErayBarslan_4-1681730521279.png
  • Adding to cart directly navigates to the checkout and you should avoid it. Customers usually add to cart, keep surfing on the store to add more and then filter products out onto their budget or need. Instead, have the card drawer open and they can proceed to checkout if they only want that product:
    ErayBarslan_5-1681730773810.png
  • Also, make sure "Chat with us" popup is behind the cart drawer.

3) Hero banner:

  • It's generally a better approach to add Text + CTA for a conversation optimized banner:
    ErayBarslan_6-1681731510214.png
  • Make sure all of the banner images are served with high quality.

4) Products & Collections:

  • Instead of puting a random product at the top of the page, I'd suggest you to highlight a collection or collection list like:
    ErayBarslan_7-1681731877487.png
  • If you wish to put a specific product on the home page, it's a better idea to promote in a context, giving the reason to customers on why that specific product is highlighted. Example:
    ErayBarslan_8-1681732044098.png

5) Page speed:

  • This is not directly tied to conversion as most users have fast connection but your page speed score is low and optimizing it will result in better SEO > higher organic ranking > more customers:
    ErayBarslan_9-1681732310212.png
  • You can refer to my feedback on how to optimize the page speed for another store. Same points regarding lazy-loading images and third-party apps apply to your store as well: Optimize page speed 

 

I hope these help and good luck! Feel free to reach out if you need any further assistance.
Best regards,
Eray Barslan | Shopify Developer & Designer

• You can reach me at: My website
• I provide Shopify solutions that meet your unique business needs.
• Was my answer helpful? Like & Mark as solution to let me know.

View solution in original post

Replies 8 (8)

ErayBarslan
Shopify Partner
32 9 15

This is an accepted solution.

Hello @Alexander111 ,

 

Congrats on your new store and it's great that you started making sales. I'd like to make some suggestions to increase conversion rate and enhance design further:

 

1) Email marketing:

  • You should collect customer emails and implement email marketing strategy. Return rate of email marketing is much higher than ads. Especially when there are customers reaching to checkout but not purchase. Instead of prodiving discount code at announce, follow:
    ErayBarslan_2-1681729801810.png
  • You can provide it right above footer, on announcement bar and in a popup. However If you're going to use popup, I'd suggest showing it after a while user starts interacting. Popups on load ends up annoying customers.
  • People reach out to checkout but don't purchose due to getting distracting, not having the card info and forgetting to buy later etc. If you have their email then great! Remind them about their purchase.

2) Checkout & Shipping:

  • You offer a free shipping but that's not stated clearly on cart and checkout pages and might lose some potential purchases:
    ErayBarslan_4-1681730521279.png
  • Adding to cart directly navigates to the checkout and you should avoid it. Customers usually add to cart, keep surfing on the store to add more and then filter products out onto their budget or need. Instead, have the card drawer open and they can proceed to checkout if they only want that product:
    ErayBarslan_5-1681730773810.png
  • Also, make sure "Chat with us" popup is behind the cart drawer.

3) Hero banner:

  • It's generally a better approach to add Text + CTA for a conversation optimized banner:
    ErayBarslan_6-1681731510214.png
  • Make sure all of the banner images are served with high quality.

4) Products & Collections:

  • Instead of puting a random product at the top of the page, I'd suggest you to highlight a collection or collection list like:
    ErayBarslan_7-1681731877487.png
  • If you wish to put a specific product on the home page, it's a better idea to promote in a context, giving the reason to customers on why that specific product is highlighted. Example:
    ErayBarslan_8-1681732044098.png

5) Page speed:

  • This is not directly tied to conversion as most users have fast connection but your page speed score is low and optimizing it will result in better SEO > higher organic ranking > more customers:
    ErayBarslan_9-1681732310212.png
  • You can refer to my feedback on how to optimize the page speed for another store. Same points regarding lazy-loading images and third-party apps apply to your store as well: Optimize page speed 

 

I hope these help and good luck! Feel free to reach out if you need any further assistance.
Best regards,
Eray Barslan | Shopify Developer & Designer

• You can reach me at: My website
• I provide Shopify solutions that meet your unique business needs.
• Was my answer helpful? Like & Mark as solution to let me know.

Andrew
Shopify Staff (Retired)
1746 173 320

Hi @Alexander111

Your store is looking pretty good so far, and the tech wear products are really very cool!

With that said, your site is missing a lot of branding fundamentals. You need to ensure a visitor feels they can trust you and to do that you need to include things on your store that indicate you are trustworthy.

So this means having an About Us page. You've already got a mission, and it's a pretty cool one:


So develop a content strategy to share it far and wide, and make yourself an authority on boosting confidence and creative expression!

To learn more visit the Shopify Help Center or the Community Blog.

popsmash
Shopify Partner
60 1 9

Do you have an email list? You won't always convert them on the first path, but getting them on your email list will give you a way to nurture the relationship, which increases the likelihood of conversion in the future.

POPSMASH: Launch your Shopify AI product quiz in 5 minutes and make personalized recommendations that increase sales, reduce returns & grow email subscribers.



If this answer is helpful, please give it a Like and ✓ Mark it as an Accepted Solution.

Ishan_Makkar
Shopify Expert
115 7 8

Hi @Alexander111 ,

You said you launched store only 2 weeks ago so its actually too early to conclude anything, Its great that you got some early customers so thats already working in your favour.
Here are things you should be doing at this point - 
1- Install something like hotjar or clarity by mircosoft, this will allow you to see video of customer sessions when they are browsing your website so you can see what working or not.
2- Make sure Mobile design and user experience is your preference.
3- Build more trust - Call the customers and even call Abondant cart customers to take feedback, offer some freebees if need but get more input. Put phone number and email in header. Put trustpilot reviews on homepage, get more reviews.
4- Build social media - Make sure you are on all social media channels , doing daily or at least 3-4 posts weekly. Let people get to know you. make videos about your products, you can use canva or any similar tools.

Its really too early to worry about conversion rate, you should spend first 3 months to validate the business as much as possible. 

Thanks,
Ishan

Shopify Expert Since 2012
Sr. Web Solution Manager at MakkPress Technologies
Website Speedy (SAAS tool for Shopify Speed Optimization - Trusted by over 300 Shopify store owners)
Contact Us or Hire Us Or Email Us

claricelin
Shopify Partner
146 18 30

Hi @Alexander111 

 

If you are getting around 1000-1500 visits a day and only 0.5%, it would be more likely considered to be on the low end.

 

But that could also be interpreted differently depending on if the visits came from one singular traffic source or multiple sources.

 

Even though you said organic but you didn't state the actual traffic sources - if it came through blogging or through videos or through specific social media platforms.

 

The type of conversion results would differ from platform to platform.

 

Also, you have to understand as a new brand, shoppers might not necessarily buy straight away after coming to the store. They want to find out if the brand can be trusted, if their delivery will arrive, if the products are as shown on the store etc.

 

On your site, there is NO visible basic Shipping information, NO Return/Refund policy, NO company information and NO social media handles. 

 

It would be difficult to convince a shopper to part with their money.

 

For more details, you can check out my two videos about having add to carts but no sales:

 

And having store sessions but no add to carts:

 

Good luck!

Clarice

 

I help store owners to double their traffic and sales by getting on Google and YouTube page one. Check out my YouTube channel for more tips and tactics to drive traffic and sales ➤ https://youtube.com/claricelin

Download my Shopify Marketing Guide to learn both FREE & PAID ways to drive visitors to your store that convert into paying customers. ➤https://claricelin.com/shopify-marketing-guide/

nafea_al
Shopify Partner
13 1 1

Hi there,

 

It's great to hear that your store is receiving a good amount of traffic, but I understand that low conversion rates can be frustrating. There are a few things that you can try to improve your conversion rates.

 

Firstly, consider implementing an affiliate marketing program. Affiliate marketing can help you reach a wider audience and increase your sales. With an affiliate program, you can partner with existing customers, creators, and influencers in your niche who will promote your products to their audience. When someone makes a purchase through their unique affiliate link, the affiliate earns a commission, and you get a sale. Most brands see around a 1% conversion rate with traditional marketing tools. 

 

LoudCrowd can level up your affiliate marketing strategy with Ambassador Storefronts. These work exactly like affiliate links, except your creators have their OWN product page on your site where they can choose their favorite products of yours. It really bridges the gap between social and eCommerce. 

 

Lastly, consider offering incentives to visitors to encourage them to make a purchase. This could be in the form of discounts, free shipping, or free gifts with purchase. Timed discounts in particular are huge for conversion. These incentives can motivate visitors to take the final step and make a purchase.

 

Let me know if you have any questions on the above!

Bridging the gap between social and eCommerce, boosting conversion rates and AOV along the way, with LoudCrowd: Creator Storefronts.

Jeff-StoreSpare
Tourist
15 0 1

Hello @Alexander111 , 

Firstly, congratulations on your new store and the steady flow of traffic! It's promising to see such engagement early on. However, I understand the frustration with low conversion rates. It seems like you're already doing a great job targeting your audience and driving organic traffic.

One strategy to consider is incorporating social proof to build trust and urgency among your potential customers. I recommend trying out the 'Iconic Sales Pops' app (https://apps.shopify.com/iconic-sales-pops). This app displays real-time notifications of recent sales and actions taken on your store, creating a sense of FOMO (fear of missing out) and credibility. These notifications can reassure hesitant buyers and encourage them to make a purchase.

By leveraging social proof, you can potentially increase conversions and capitalize on the interest you're already generating.

Iconic new.png

 

Give it a shot and see how it impacts your conversion rates. Best of luck with your store, and feel free to reach out if you have any more questions!

Pixc
Shopify Partner
585 4 66

Hi @Alexander111

 

To enhance your online store's conversion rate, consider using Pixc: Lifestyle Photos app. Enhancing visuals can increase customer engagement and trust, leading to more conversions. You can get 5 bonus images to elevate your product presentation and boost customer engagement if you sign up. 

 

Give us a heads-up at hello@pixc.com if you need any assistance. 

 

Best, 

Pixc

Get 5 bonus images by signing up for the Pixc: Lifestyle Photos app: https://apps.shopify.com/pixc-lifestyle-photos

Check out our other Shopify apps: https://apps.shopify.com/partners/pixc