How can I improve my poor conversion rate?

6 0 6

Hi all,


My conversion rate is terrible, under 0.4%! Who has some proven conversion rate optimizations that has worked very well for them?

Replies 6 (6)

Shopify Partner
5581 642 1574

What type of product are you selling?

Basically it's depend on the many factors.
Let me know if you need any help from us.
we will help you to improve your store conversion ratio,

thank you.

Shopify Partner
2405 223 540

Hello @Jeroen_Vermunt,


It's important to convert your store traffic to sales. Optimizing your Shopify store is not a one-time process. It’s something you should always be doing to get better.

Below are several techniques that when implemented correctly can increase your sales.

1. Attractive Home page
Your Home page should be visually appealing, easy to navigate, and should load fast. Avoid excessive images and text. Stay on brand and on message with a simple, attention-capturing design.
2. Testimonials to build trust
Adding testimonials, reviews, and badges to your home page beneath your main content will help in building trust and project credibility.
3. Organize product collections/categories effectively
Make sure your customers experience better and more simple navigation through your store.
4. Use high-quality product images
Clear, quality product images give consumers quick information on a product. They can see the color, pattern, style, shape, and quality of the product with a glance.
5. Highlight product benefits
Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
6. Optimize the Checkout process
You might lose a lot of customers right when they are ready to buy if your checkout process isn’t simple.
7. Allow Guest Checkout
Offering a guest checkout option takes the checkout optimization process to the next level. You will get more abandoned carts if you want them to create an account to complete the checkout.
8. Add blogging
Apart from writing great content on your product landing pages, you should also leverage blogging to educate, inform, and engage your target audience.
9. Reduce Price Shock
If the extra costs (shipping, tax, fees, etc.) are too high you will get more cart abandonment. One way to eradicate this problem is by offering free shipping. Make sure to highlight that you’re not charging anything to deliver the products.
10. Remind abandoned cart customers
With abandoned cart emails, you can remind your customers of the items they expressed interest in and then left your store with no intention of returning. You can do this from your store Settings > Checkout > Abandoned Cart section > Choose to send abandoned cart emails either one, six, 10, or 24 hours after a customer abandons a cart.
11. Make sure your store is mobile-friendly
Over 54% of all web traffic comes from smartphones and tablets, so make sure your store is mobile-friendly.

Your ongoing SEO efforts can only work if the page is indexed (found) by Google. Unless your site (or store) is many years old and has very few products, there is no guarantee that all the pages you carefully SEO'ed are actually indexed (found) by Google. In fact, an overwhelming majority of the digital world is NOT indexed. flareAI shows you, with a Found on Google (FOG) report how much of your ever-changing site is un-indexed, hidden from customer searches. And, how flareAI automation can clear the FOG. Let flareAI help you to grow your revenue on 20+ world's largest free sales channels, Single click start!

Hope this was helpful,

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34 0 9

I was going to comment with some tips but looks like Gina has you covered! GREAT advice.

Want more store sales, return customers, site conversions?
Try Aument free:

Shopify Partner
849 15 93

Hi @Jeroen_Vermunt 

Please can you share your website url so i can check

Vinod Sachdev
Digital Centrics
Digital Marketing Manager
Google & Bing Ads | Website Design & Development | Conversion Rate Optimization

Shopify Staff (Retired)
1746 173 321

Hi @Jeroen_Vermunt

There are some great suggestions in this thread, but ultimately there is no golden rule to growing your conversions. There is no magic wand that you can wave.

However, there are some solid basics that your store should have and they're mostly outlined in our Buyer 101 Guide. We have plenty of tips when it comes to marketing, especially in the Shopify Academy.

We also have a Conversion Rate Optimization Starter Guide for 2022 that you should check out!

If you want to provide a link to your store in this thread, we could always provide you with solid feedback on that aspect of your brand - but your website really is only one step in the journey your customer takes to get to know your business and product(s).

Please let me know if you have any questions!

To learn more visit the Shopify Help Center or the Community Blog.

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