How can I improve my sales and marketing skills as a beginner?

[Ezmmonestop]

 I JUST GOT EVERYTHING STARTED AND NOW IM READY TO START SELLING BUT I HAVE ZERO EXPERIENCE WITH SALES AND MARKETING BUT I TRIED PINTEREST BUT I SPENT SO MUCH MONEY ON THERE JUST FOR IT NOT TO WORK. I BELIEVE I HAVE A GREAT WEBSITE AND STORE IDEA BUT THE CONVERSIONS ARE NOT TURNING INTO SALES PLEASE HELP ME OUT. HERE IS OUR STORE LINK CHECK IT OUT. 

WWW.EZMMONESTOP.COM 

[PageFly-Richard]

Hi @Ezmmonestop,

I’m Richard Nguyen - CRO Expert at PageFly.

I have just taken a quick look at your website and here are some plus points:

- Have a favicon for your store: This makes your store look unique and professional.

- Have a sticky header: This will help customers navigate from every part of the homepage to any page of your store more conveniently.

That being said, here are some suggestions for your store to boost the conversion rate:

1. Adjust the hero banner size

As you can see, the heading vs the text on the banner is overlapped each other. Thus, you should choose whether to display the text on the banner or the white text on it. 

2. Remove redundant space

In order to make your store outlook more professional, kindly remove a pink space before the "Welcome" banner. 

From my point of view, it's not ideal to place this "Welcome" banner on the body page. Instead, I think you should insert it at the top of the page as an announcement bar.

3. Have the same styling for the heading 

Just 2 minor issues here:

- The images are not well aligned

- The headings are not in the same size

4. Place a CTA button on the hero banner

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, a product page, etc.

It’s great when you placed a CTA button in the right places. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.

But please rest assured that all CTA buttons should have the same styling to enhance the conversion rate. 

5. Add testimonials - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos

6. Add a section about your brand story

A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more attractive.

Last but not least, you should display the ratings and the number of ratings as well under the product name to enhance your brand trust.

Here are some useful marketing tips for your reference:

• Categorize your products by collections as well because it makes more sense to your customers
• Frequently update your social channel by making use of posts, reels, stories, etc
• Optimize SEO as it allows your website to rank higher in search results pages, which allows more potential customers to see and click on your website.

And that's my feedback! Hope it helps.

Cheers!

Richard

[Rayshuggs]

Hello, I have had a look at your store and here are a few suggestions on how it could be improved. 
1) There should be social media links at the bottom of the homepage. This would make it easier for customers to stay updated with your store.

2) There should be customer reviews on the homepage. This would help to build the level of interest and trust that customers have in your store.

3) You should show customers what others are doing in your store. This would help motivate them to take action in the store and help increase the overall amount of sales made in the store. You can do this by downloading the Show Recent Orders App here https://apps.shopify.com/show-recent-orders 

I wish you and your store the best of luck!

[flareAI]

Hello @Ezmmonestop,

This is flareAI: your Fully Automated Free Sales Machine. I hope you're having a good day. flareAI is helping lots of successful Shopify stores generate $5+ million in sales from Google Search, on autopilot.

If my suggestions are helpful to you, please let me know by giving a like or marking it as a solution.

I have taken a look at your store. I hope my suggestions will help you with the best solution.

1. Add sections like 'New Arrivals', and 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
2. Add more detailed product descriptions in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
4. Display store's contact info like phone number, email address, and office address in the Contact Us page.
5. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
6. Add social media for the store to increase the traffic
7. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
8. Add About Us page which is a reflection of the purpose and personality of the business.
9. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
10. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
11. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
12. Replace all broke images with correct images

It's wise to invest 10-30% of revenue back into ads. But upto 40% of paid ads are clicked by competitor bots, according to Adobe research. Every marketing channel demands more $$$, except one. Consumers trust organic sales channels like Google. flareAI helps to get your new products found on Google. flareAI works every day for you. Get sales from Google and 20+ world's largest free sales channels with, Single click start!

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Hope this was helpful! 

Gina
flareAI

[BlogPilot]

Hi @Ezmmonestop!

Your storefront looks great. Have you spent some time working on your SEO strategy? This can be essential for driving purchase-ready traffic to your store.

A great way to boost the SEO of your store is to have consistent, high-quality and optimized blog posts. This gives the search engine crawlers more content to index and shows activity on your storefront.

Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!

https://apps.shopify.com/blog-pilot

Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!