How can I improve my website's SEO and increase traffic?

[JakeT1]

Hi, I've just finished making my website and was looking for any useful tips on how to boost my SEO and traffic towards my website. All help is much appreciated, thank you!

[magenest · Accepted solution]

There are 3 SEO strategies you should execute when optimizing SEO: 

1. On-Page SEO Strategy

When it comes to SEO for eCommerce websites, on-page SEO is all about placing your keywords in the appropriate areas. It gives Google a clear understanding of the subject matter of your page.

On-page SEO is important since it allows you to appear in other Search Engine Results Page (SERP) elements.

- eCommerce keyword research: 

Check to see whether you are selecting the appropriate keywords. Use Amazon to find out intent keywords. Start putting your seed term into Amazon to identify keywords. As a result, Amazon will give forth ideas for autofill. Put all of these keyword suggestions in a Google spreadsheet for future use.

Besides, you have to take a look at your competitors. You can get keyword ideas from your rivals’ websites if they appear higher in search results than you do. In the beginning, enter your phrase into Google, select a rival, and go through their category and product pages for prospective keywords.

- eCommerce product pages: The following areas need to have your target keyword in order to successfully optimize these pages:

• In the URL
• In the title tag
• In body copy
• In image alt text
• In the metadata 

- Content marketing: Remember that there is a limit to the number of keywords that product and category pages can rank for. You are unable to cover any more search real estate once you have used them all up.

These holes can be filled in with content. Long-tail and short-tail keywords related to your industry can now be ranked. It might be simpler to develop links to your site to raise its domain authority and increase traffic. This will ultimately lead to more sales.

1. Technical SEO strategies: 

Keywords are only one aspect of the eCommerce website and SEO. Another aspect of how to improve the SEO of an eCommerce website is technical. There are important aspects you need to consider when thinking about technical SEO strategies: 

- Website architecture:

For a superb website structure, there are three “golden rules”:

• Make it scalable and easy to use.
• There should only be three clicks between any two pages.
• Create page URLs and subdirectories that are extremely relevant by using keyword research.

- Page speed: 

Visit Google’s PageSpeed Insights Tool and type in your URL to get a sense of what you can do to make your site faster. Google will grade you on Mobile and Desktop from 1 to 100 and provide tips for reducing load times.

- Redirects: 

Redirects allow you to redirect visitors and search engines to a different URL from the one they initially requested. Make sure the previous URL and the one being redirected are related, or else you risk losing SEO rankings.

- Internal linking: 

You may create a website ecosystem, and retain visitors to your sites. And it will increase the possibility that they will engage with your content or make a purchase by including internal links on your pages.

- HTTPs: 

Among SEO activities for eCommerce websites, make sure that the keywords are considered while creating each of your URLs.

- Mobile responsive: The SEO approach will be more successful if your website is mobile responsive as well as mobile friendly.

- Duplicate content: 

When creating content or category pages, make sure they are distinct from the rest of your website and have something special to offer.

- Hreflang: If you have many copies of the same page in different languages, using Hreflang to distinguish them on Google might be beneficial for your SEO strategy. You don’t want to be penalized for attempting to reach out to diverse audiences all around the world.

- Canonicals: 

Keywords may exist in numerous separate URLs within the same subjects or pages. Your SEO rankings may suffer without the master page’s tagging since Google may punish you for using too many duplicated search phrases.

- Sitemap: 

Sitemaps are an under-appreciated yet essential component of any eCommerce SEO plan. You may try to direct potential readers and viewers to particular sites by instructing search engines where to look. This will improve those pages’ rankings and provide you with more control over site traffic.

1. Offpage Strategies (Link building)

More than almost any other ranking criteria, backlinks from other websites with a high domain authority can help your website rank higher.

It takes a little more effort and time because they are considered off-page SEO. It is not just making a little change to your website. To get those links, you’ll have to work with other bloggers and merchants.

There are some effective off-page strategies: 

- Resource page link building

- Partnering with influencers

- Broken link building

- Stealing competitor’s links

- Guest posting

Hope it helps!

[magenest]

There are 2 Strategies that you should apply when want to boost SEO and traffic:

1. On-Page SEO Strategy:

When it comes to SEO for eCommerce websites, on-page SEO is all about placing your keywords in the appropriate areas. It gives Google a clear understanding of the subject matter of your page.

On-page SEO is important since it allows you to appear in other Search Engine Results Page (SERP) elements.

There are some elements you have to know: 

- eCommerce keyword research: Check to see whether you are selecting the appropriate keywords. You can use Amazon to identify keywords. As a result, Amazon will give forth ideas for autofill. Put all of these keyword suggestions in a Google spreadsheet for future use.

Besides, take a look at your competitor. You can get keyword ideas from your competitors’ websites if they appear higher in search results than you do. In the beginning, enter your phrase into Google, select a rival, and go through their category and product pages for prospective keywords.

- eCommerce product pages:

The following areas need to have your target keyword in order to successfully optimize these pages:

• In the URL 
• In the title tag (H) 
• In body copy
• In image alt text 
• In the metadata 

- Content marketing: 

Remember that there is a limit to the number of keywords that product and category pages can rank for. You are unable to cover any more search real estate once you have used them all up.

These holes can be filled in with content. Long-tail and short-tail keywords related to your industry can now be ranked. It might be simpler to develop links to your site to raise its domain authority and increase traffic. 

- Technical SEO strategies: Website architecture, Page speed, Redirects, Internal linking, HTTPs, Mobile responsive, Duplicate content, Hreflang, Canonicals, Sitemap.
2. Offpage Strategies:

More than almost any other ranking criteria, backlinks from other websites with a high domain authority can help your website rank higher.

It takes a little more effort and time because they are considered off-page SEO. It is not just making a little change to your website. To get those links, you’ll have to work with other bloggers and merchants.

There are some effective off-page strategies: 

- Resource page link building

- Partnering with influencers

- Broken link building

- Stealing competitor’s links

- Guest posting

To know detail about SEO strategies, you can read this article. It also recommends you some free SEO tools that help you boost your site's rank!

https://magenest.com/en/ecommerce-seo/

Hope it helps!

[magenest · Accepted solution]

There are 3 SEO strategies you should execute when optimizing SEO: 

1. On-Page SEO Strategy

When it comes to SEO for eCommerce websites, on-page SEO is all about placing your keywords in the appropriate areas. It gives Google a clear understanding of the subject matter of your page.

On-page SEO is important since it allows you to appear in other Search Engine Results Page (SERP) elements.

- eCommerce keyword research: 

Check to see whether you are selecting the appropriate keywords. Use Amazon to find out intent keywords. Start putting your seed term into Amazon to identify keywords. As a result, Amazon will give forth ideas for autofill. Put all of these keyword suggestions in a Google spreadsheet for future use.

Besides, you have to take a look at your competitors. You can get keyword ideas from your rivals’ websites if they appear higher in search results than you do. In the beginning, enter your phrase into Google, select a rival, and go through their category and product pages for prospective keywords.

- eCommerce product pages: The following areas need to have your target keyword in order to successfully optimize these pages:

• In the URL
• In the title tag
• In body copy
• In image alt text
• In the metadata 

- Content marketing: Remember that there is a limit to the number of keywords that product and category pages can rank for. You are unable to cover any more search real estate once you have used them all up.

These holes can be filled in with content. Long-tail and short-tail keywords related to your industry can now be ranked. It might be simpler to develop links to your site to raise its domain authority and increase traffic. This will ultimately lead to more sales.

1. Technical SEO strategies: 

Keywords are only one aspect of the eCommerce website and SEO. Another aspect of how to improve the SEO of an eCommerce website is technical. There are important aspects you need to consider when thinking about technical SEO strategies: 

- Website architecture:

For a superb website structure, there are three “golden rules”:

• Make it scalable and easy to use.
• There should only be three clicks between any two pages.
• Create page URLs and subdirectories that are extremely relevant by using keyword research.

- Page speed: 

Visit Google’s PageSpeed Insights Tool and type in your URL to get a sense of what you can do to make your site faster. Google will grade you on Mobile and Desktop from 1 to 100 and provide tips for reducing load times.

- Redirects: 

Redirects allow you to redirect visitors and search engines to a different URL from the one they initially requested. Make sure the previous URL and the one being redirected are related, or else you risk losing SEO rankings.

- Internal linking: 

You may create a website ecosystem, and retain visitors to your sites. And it will increase the possibility that they will engage with your content or make a purchase by including internal links on your pages.

- HTTPs: 

Among SEO activities for eCommerce websites, make sure that the keywords are considered while creating each of your URLs.

- Mobile responsive: The SEO approach will be more successful if your website is mobile responsive as well as mobile friendly.

- Duplicate content: 

When creating content or category pages, make sure they are distinct from the rest of your website and have something special to offer.

- Hreflang: If you have many copies of the same page in different languages, using Hreflang to distinguish them on Google might be beneficial for your SEO strategy. You don’t want to be penalized for attempting to reach out to diverse audiences all around the world.

- Canonicals: 

Keywords may exist in numerous separate URLs within the same subjects or pages. Your SEO rankings may suffer without the master page’s tagging since Google may punish you for using too many duplicated search phrases.

- Sitemap: 

Sitemaps are an under-appreciated yet essential component of any eCommerce SEO plan. You may try to direct potential readers and viewers to particular sites by instructing search engines where to look. This will improve those pages’ rankings and provide you with more control over site traffic.

1. Offpage Strategies (Link building)

More than almost any other ranking criteria, backlinks from other websites with a high domain authority can help your website rank higher.

It takes a little more effort and time because they are considered off-page SEO. It is not just making a little change to your website. To get those links, you’ll have to work with other bloggers and merchants.

There are some effective off-page strategies: 

- Resource page link building

- Partnering with influencers

- Broken link building

- Stealing competitor’s links

- Guest posting

Hope it helps!

[JakeT1]

This is extremely useful, thank you so much

[JakeT1]

This is extremely helpful, thank you very much 🙂

[Isaac1022]

thanks my wordpress 裝修後清潔 site is using the same method 

[flareAI · Accepted solution]

Hello @JakeT1,

It's flareAI - your Fully Automated Free Sales Machine here. We are helping Shopify merchants providing solutions for the last few years in Shopify Community.

If helpful, please consider Like and Accept solution.

Here are a few tips to help improve the SEO and traffic to your Shopify store:

1. Optimize your title tags and meta descriptions
Make sure that the title tags and meta descriptions describe the content of your pages, and include relevant keywords so that customers can get your website in organic searches.

2. Use alt tags for images
Using descriptive alt tags for images can help search engines understand the content on your pages and improve your visibility in image search results.

3. Create high-quality content
Having a blog or resource section on your website can be a great way to create high-quality content that attracts backlinks and visitors.

4. Optimize product pages
To optimize the product pages, include unique and descriptive title tags and meta descriptions, high-quality product images, and detailed product descriptions with relevant keywords.

5. Use backlinks:
The more backlinks you have pointing to your website, the more authoritative and relevant it will appear to search engines.

6. Use Google Analytics
Google Analytics will help to get insights about your website traffic, see where your traffic is coming from, and track conversion rates.

7. Make use of social media
Consistently post on your social media accounts about your store products which help to interact with your target audience. This will help drive more traffic to your website, and can also be useful for building backlinks.

8. Submit your site to Google
Make sure to submit your sitemap to Google Search Console. This gives Google a nudge to speed up the indexing of your website.

It's important to note that SEO is a long-term process that requires consistent effort and monitoring. So don't expect instant results, but with consistent effort, you can see improvement in traffic and search engine ranking.

Also, your ongoing SEO efforts can only work if the page is indexed by Google. Unless your store is old and has very few products, there is no guarantee that all the pages you carefully SEO'ed are actually indexed by Google. flareAI automates the update submissions to all the major search engines. Let flareAI help you to grow your revenue on the world's best free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[JakeT1]

Thanks a lot for your reply, it’s very useful 🙂

[BlogPilot]

Hi Jake,

As others have mentioned, blogging is very important for SEO. Having consistent, high-quality and optimized blog posts really helps kickstart your organic inbound traffic. It does this by giving the search engine crawlers more content to index and shows activity on your storefront.

Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!

https://apps.shopify.com/blog-pilot

Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!

[johnmud]

Guest posting are companies that specialize in creating high-quality content and publishing it on relevant blogs and websites on behalf of their clients. These services can be incredibly beneficial for businesses and individuals looking to increase their online presence, as they can save time and effort while still achieving the desired results.

There are many different guest posting services available, each offering a range of different features and benefits. Some services focus on creating unique and engaging content, while others specialize in finding the best blogs and websites for guest posting. Some services also offer a range of additional services, such as keyword research and optimization, social media promotion, and more.

[RussellP_McKe1]

Congratulations on finishing your Shopify website! Here are some tips to help boost your SEO and drive traffic to your website:

1. Conduct keyword research: Identify relevant keywords and phrases related to your products or services and use them in your website's content, including product descriptions, page titles, meta descriptions, and blog posts.

2. Optimize your website's structure: Make sure your website is easy to navigate and has a clear structure. Use headings, subheadings, and internal linking to make it easier for visitors and search engines to understand the hierarchy of your website's content.

3. Optimize your website's speed: Make sure your website loads quickly by optimizing images, using a content delivery network (CDN), and minifying code.

4. Use social media: Promote your website and products on social media platforms, such as Instagram, Facebook, and Twitter, and encourage your followers to share your content and products.

5. Create high-quality content: Regularly create high-quality, original content that is relevant to your target audience and incorporates relevant keywords and phrases.

6. Build backlinks: Build backlinks to your website by reaching out to relevant websites and blogs in your industry and asking them to link to your content.

7. Use Shopify's built-in SEO tools: Take advantage of Shopify's built-in SEO tools, including meta tags, sitemaps, and canonical URLs, to help improve your website's search engine rankings.

Remember that SEO is a long-term strategy and it takes time to see results. Consistently implementing these tips and monitoring your website's performance can help improve your SEO and drive more traffic to your website.

[nazeer343]

Hi Jake, 

Being an SEO specialist i can offer detailed site audit and share my analysis with you to get higher rankings and visibility

[SEOKart]

Hello JakeT1,

Well, I’d like to draw your attention to the fact that SEO is tricky; however, if done right you can expect highly effective results. So, here are some tips to help you optimize your website for the search engine and boost traffic on your website:

1. Identify the Top 5 Products on your Website: In the initial phase, focus on the 5 best-selling products on the website and optimize them to get the results, and later on, apply the same optimization techniques to other products.

• Conduct SEO Audit for the Products: Conduct the SEO Audit for the selected products to ascertain SEO-related issues and fix them to enhance SEO.

• Carry out Keyword Research for the Products: Identify the keywords that best suit your products, which can help target the web users searching for such products. 

• Incorporate Primary Keyword in Product Name, Description, and URL: Ensure to incorporate the primary keyword (like, if you’re selling a blue men’s shirt, then it shall be your primary keyword) in the product name, description, and URL.

• Optimize Product Image: Optimize the product image by compressing its file size without hampering its visual quality, which can help in reducing the loading time of the website. Furthermore, add alt text for the image, which shall have the keyword associated with the product. This can help the visitors understand the context of the image if it takes time to load. 

2. Optimize the Title Tag, Meta Description, and URL: 

• Firstly, ensure to incorporate the primary keyword associated with your business in your title tag, meta description, and URL, which can help your website rank better on SERP, whenever the searcher uses that keyword.
• Secondly, limit the length of these three factors.
• The title tag shall be 55-60 characters long, while the meta description shall be 120-160 characters long. As the title tag and meta description are longer than the suggested length end with ellipses.
• Keep your URL short and clean, which can allow the users the ease to share the URLs

3. Enable Rich Snippet: Rich snippets help in optimizing the website snippet on SERP. They provide additional information about the website and its content. With the help of rich snippets, your website can stand out on the results page, which can improve the click-through rate or traffic on your website. 

4. Assess the Website for Broken Links or URLs: Closely assess your website to determine whether there are any broken links or URLs on the website. Thereafter, fix those links, as broken links negatively impact the overall experience of the visitors with the website and increase the website’s bounce rate.

5. Optimize Page Speed: Slow-loading web pages or slow page speed is another factor that can hamper the visitors’ experience with the website. You can optimize the page speed of your website by compressing the file size of the videos and images on your website (without hampering their visual quality) and using light-weight themes.

Best Wishes,

Leesha

SEOKart

[TerryDion]

The best approach for optimizing your website's SEO is to consult with a specialist. You can consider ordering an SEO audit from  https://sfseocompany.com/seo-audit/ , which would provide expert insights and recommendations tailored to your site's specific needs. This could significantly enhance your online presence and search engine rankings.

[SEOAnt-Sylvia]

Hi, Jack

---

@JakeT1 wrote:

Hi, I've just finished making my website and was looking for any useful tips on how to boost my SEO and traffic towards my website. All help is much appreciated, thank you!

---

Improving your website's SEO and increasing traffic involves multiple strategies. Here are some several aspects you can make effort:

1. Keyword Research and Optimization:

• Use tools like Google Keyword Planner, GA, Ahrefs or Semrash to identify relevant keywords.
• Integrate these keywords naturally into your website content, meta tags, headings, and URLs.
• Eg: If you sell handmade candles, you can do a reseach on this category, and investigating some top competitors' website keywords.

2. High-Quality Content Creation:

• Produce valuable, informative, and engaging content that addresses your audience's needs.
• Regularly update your blog with posts that provide tips, guides, and news of your site.

3. On-Page SEO:

• Optimize your page titles, meta descriptions, header tags, image alt texts and image compression.
• Ensure each page has a unique title and meta description that includes relevant keywords.

4. Speed Optimization:

• Improve your site speed on PC and mobile. 
• Use responsive design to provide a seamless user experience on smartphones and tablets.
• Tip: Test your website's mobile friendliness using Google's Mobile-Friendly Test and make necessary adjustments like optimizing images and reducing server response time.

5. Backlink Building:

• Earn high-quality backlinks from reputable websites to boost your site's authority.
• Reach out to bloggers, industry influencers, and local businesses for guest posting opportunities.
• Don't forget broken link repairation.

6. Improving User Experience:

• Update your local business on search engine making it easier for potential customers to find and contact your business; 
• Setup your HTML sitemap.
• Use tools like Google PageSpeed Insights to analyze your site's speed and make improvements like compressing images and enabling browser caching.

Shopify SEO Tools Recommendation

For Shopify store owners, leveraging SEO tools can streamline optimization efforts. Here are some recommended tools like SEOAnt AI SEO Optimizer, Avada SEO, Booster SEO, and TinyIMG. Here are some differences between them. 

---> Here are some advantages of SEOAnt compared to other competitors like TinyIMG, Avada SEO, and Booster SEO:

Product Power:

• User-Friendly Interface: SEOAnt offers a clean interface with strong usability and comprehensive features.
• Cost-Efficient Plans: We provide three plans: Free, Pro, and Premium, to cover all users' requirements.
• Highlighted Features:
  • AMP: Accelerated loading speed on mobile.
  • Keywords Monitor: Identify competitors' site keywords to help you develop your optimization strategy.
  • AI-Generated Content: Quickly generate SEO-compliant product descriptions and blog content using AI.
  • Backlink Exchange: Enhance your site's authority and ranking.
• After-Sales Service: Our professional customer service team provides 24-hour response to ensure prompt and high-quality problem resolution.
• Discount: New users can get a 30% discount.
  
  

May your business thrive and prosper.😉